[Federal Register Volume 73, Number 175 (Tuesday, September 9, 2008)]
[Notices]
[Page 52355]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-20896]


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FEDERAL COMMUNICATIONS COMMISSION


Notice of Public Information Collection(s) Being Reviewed by the 
Federal Communications Commission, Comments Requested

September 3, 2008.
SUMMARY: The Federal Communications Commission, as part of its 
continuing effort to reduce paperwork burdens, invites the general 
public and other Federal agencies to take this opportunity to comment 
on the following information collection(s), as required by the 
Paperwork Reduction Act of 1995 (PRA), Public Law No. 104-13. An agency 
may not conduct or sponsor a collection of information unless it 
displays a currently valid control number. Subject to the PRA, no 
person shall be subject to any penalty for failing to comply with a 
collection of information that does not display a valid control number. 
Comments are requested concerning (a) whether the proposed collection 
of information is necessary for the proper performance of the functions 
of the Commission, including whether the information shall have 
practical utility; (b) the accuracy of the Commission's burden 
estimate; (c) ways to enhance the quality, utility, and clarity of the 
information collected; and (d) ways to minimize the burden of the 
collection of information on the respondents, including the use of 
automated collection techniques or other forms of information 
technology.

DATES: Written PRA comments should be submitted on or before November 
10, 2008. If you anticipate that you will be submitting comments, but 
find it difficult to do so within the period of time allowed by this 
notice, you should advise the contact listed below as soon as possible.

ADDRESSES: Interested parties may submit all PRA comments by e-mail or 
U.S. post mail. To submit your comments by e-mail, send them to 
[email protected] and/or to [email protected]. To submit your comments 
by U.S. mail, mark them to the attention of Cathy Williams, Federal 
Communications Commission, Room 1-C823, 445 12th Street, SW., 
Washington, DC 20554.

FOR FURTHER INFORMATION CONTACT: For additional information about the 
information collection(s), contact Cathy Williams at (202) 418-2918 or 
send an e-mail to [email protected] and/or [email protected].

SUPPLEMENTARY INFORMATION: OMB Control Number: 3060-0174.
    Title: Sections 73.1212, 76.1615 and 76.1715, Sponsorship 
Identification.
    Form Number: Not applicable.
    Type of Review: Extension of a currently approved collection.
    Respondents: Business or other for-profit entities; Individuals or 
households.
    Number of Respondents/Responses: 23,215 respondents; 1,693,122 
responses.
    Estimated Time per Response: .0011 hours to 0.1 hours
    Frequency of Response: Recordkeeping requirement; Third party 
disclosure requirement; On occasion reporting requirement.
    Total Annual Burden: 112,096 hours
    Total Annual Cost: None.
    Nature of Response: Required to obtain or retain benefits. The 
statutory authority for this information collection is contained in 
4(i), 317 and 507 of the Communications Act of 1934, as amended.
    Confidentiality: No need for confidentiality required.
    Privacy Impact Assessment(s): No impact(s).
    Needs and Uses: 47 CFR 73.1212 requires a broadcast station to 
identify the sponsor of any matter transmitted for consideration. 47 
CFR 76.1615 states that, when a cable operator engaged in origination 
cablecasting presents any matter for which consideration is provided to 
such cable television system operator, the cable television system 
operator, at the time of the telecast, shall identify the sponsor. For 
both sections, for advertising commercial products or services, the 
mention of the sponsor's name or product, when it is clear that the 
mention of the product constitutes sponsorship identification, is all 
that is required. In the case of television political advertisements 
concerning candidates for public office, the sponsor shall be 
identified with letters equal to or greater than four (4) percent of 
the vertical height of the television screen that airs for no less than 
four (4) seconds.
    47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship 
announcements that are waived when the broadcast/origination cablecast 
of ``want ads'' sponsored by an individual, the licensee/operator shall 
maintain a list showing the name, address and telephone number of each 
such advertiser. These lists shall be made available for public 
inspection.
    47 CFR 73.1212 states that, when an entity rather than an 
individual sponsors the broadcast of matter that is of a political or 
controversial nature, the licensee is required to retain a list of the 
executive officers, or board of directors, or executive committee, 
etc., of the organization paying for such matter in its public file.

Federal Communications Commission.
Marlene H. Dortch,
Secretary.
[FR Doc. E8-20896 Filed 9-8-08; 8:45 am]
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