[Federal Register Volume 73, Number 163 (Thursday, August 21, 2008)]
[Notices]
[Pages 49407-49408]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-19346]


=======================================================================
-----------------------------------------------------------------------

DEPARTMENT OF COMMERCE

U.S. Census Bureau


Proposed Information Collection; Comment Request; Generic 
Clearance for Census 2010 Communication Campaign Pre-Testing and 
Evaluation

AGENCY: U.S. Census Bureau.

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: The Department of Commerce, as part of its continuing effort 
to reduce paperwork and respondent burden, invites the general public 
and other Federal agencies to take this opportunity to comment on 
proposed and/or continuing information collections, as required by the 
Paperwork Reduction Act of 1995, Public Law 104-13 (44 U.S.C. 
3506(c)(2)(A)).

DATES: To ensure consideration, written comments must be submitted on 
or before October 20, 2008.

ADDRESSES: Direct all written comments to Diana Hynek, Departmental 
Paperwork Clearance Officer, Department of Commerce, Room 6625, 14th 
and Constitution Avenue, NW., Washington, DC 20230 (or via the Internet 
at [email protected]).

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection instrument(s) and instructions 
should be directed to Nancy Bates, U.S. Census Bureau, Room 8H486, 
Washington, DC 20233-9150, (301) 763-5248 (or via the Internet at 
[email protected]).

SUPPLEMENTARY INFORMATION: 

I. Abstract

    The Census Bureau plans to request OMB approval of a generic 
information collection clearance to conduct a variety of research 
activities as part of the pretesting, evaluation, and monitoring for 
the 2010 Census Integrated Communications Campaign. Under this generic 
clearance, a block of hours will be dedicated to these activities for 
each of the next two years. OMB will be informed in writing of the 
purpose and scope of each of these activities, as well as the time 
frame and the number of burden hours used. The number of hours used 
will not exceed the number set aside for this purpose.
    This research program will be used by the Census Bureau and its 
vendors to test and improve advertising and partnership materials 
(e.g., posters, billboards, brochures, television advertisements, radio 
spots, Web sites, etc.) and ultimately increase the quality and 
effectiveness of the communications campaign in

[[Page 49408]]

encouraging participation in the 2010 Census.
    The information will be used to development and conduct pretesting 
of materials prior to placing them into production as well as to 
monitor and evaluate responses to communications. Research activities 
will involve one of the following methods: one-on-one interviews, focus 
groups, respondent debriefings, usability tests, or tracking surveys.

II. Method of Collection

    Any of the following methods may be used: mail, telephone, face-to-
face interviews; paper-and-pencil, CATI, CAPI or Internet.

III. Data

    OMB Control Number: None.
    Form Number: Various.
    Type of Review: Regular submission.
    Affected Public: Individuals or households.
    Estimated Number of Respondents: 13,000.
    Estimated Time Per Response: 1 hour.
    Estimated Total Annual Burden Hours: 13,000.
    Estimated Total Annual Cost: $0.
    Respondent's Obligation: Voluntary.
    Legal Authority: Title 13 U.S.C., Sections 141 and 193.

IV. Request for Comments

    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden 
(including hours and cost) of the proposed collection of information; 
(c) ways to enhance the quality, utility, and clarity of the 
information to be collected; and (d) ways to minimize the burden of the 
collection of information on respondents, including through the use of 
automated collection techniques or other forms of information 
technology.
    Comments submitted in response to this notice will be summarized 
and/or included in the request for OMB approval of this information 
collection; they also will become a matter of public record.

    Dated: August 15, 2008.
Gwellnar Banks,
Management Analyst, Office of the Chief Information Officer.
[FR Doc. E8-19346 Filed 8-20-08; 8:45 am]
BILLING CODE 3510-07-P