[Federal Register Volume 73, Number 94 (Wednesday, May 14, 2008)]
[Notices]
[Pages 27833-27834]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-10791]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-8AZ]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Health Marketing--New--National Center for Health Marketing (NCHM), 
Coordinating Center for Health Information and Service (CCHIS), Centers 
for Disease Control and Prevention (CDC).

Background and Brief Description

    CDC is globally recognized for conducting research and 
investigations and for its action oriented approach. CDC applies 
research and findings to improve people's daily lives and responds to 
health emergencies--something that distinguishes CDC from its peer 
agencies.
    CDC is committed to achieving true improvements in people's health. 
To do this, the agency is defining specific health protection goals to 
prioritize and focus its work and investments and measure progress.
    It is imperative that CDC provide high-quality timely information 
and programs in the most effective ways to help people, families, and 
communities protect their health and safety. Through continuous 
consumer feedback, prevention research, and public health information 
technology, we identify and evaluate health needs and interests, 
translate science into actions to meet those needs, and engage the 
public in the excitement of discovery and the progress being made to 
improve the health of the Nation. In our outreach to partners, we build 
relationships that model shared learning, mutual trust, and diversity 
in points of view and sectors of society.
    The National Center for Health Marketing (NCHM) of the Coordinating 
Center for Health Information and Service (CCHIS) was established to 
help ensure that health information, interventions, and programs at CDC 
are based on sound science, objectivity, and continuous customer input.
    NCHM is requesting a 3-year approval for the generic concept of 
health marketing to provide feedback on the development, implementation 
and satisfaction regarding public health services, products, 
communication campaigns and information. The information will be 
collected using standard qualitative and quantitative methods such as 
interviews, focus groups, and panels, as well as questionnaires 
administered in person, by telephone, by mail, by e-mail, and online. 
More specific types of studies may include: user experience and user-
testing; concept/product/package development testing; brand 
positioning/identity research; customer satisfaction surveying; 
ethnography/observational studies; and mystery shopping. The data will 
be used to provide input to the development, delivery and communication 
of public health services and information at CDC and to address 
emerging programmatic needs.
    Every National Center and Office at CDC will have the opportunity 
to utilize this generic clearance. There is no cost to the respondents 
other than their time.

                                        Estimated Annualized Burden Table
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                                                                                Average
                                               Number of       Number of      burden per     Total burden    Total
           Type of  respondents               respondents    responses per   response  (in       hours      burden
                                                              respondent        hours)                       hours
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CDC Partners..............................           1,000               4           45/60           3,000
Public Health Professionals...............           5,000               2           30/60           5,000
Health Care Professionals.................           5,000               2           30/60           5,000
General Public............................          75,000               1           20/60          25,000
                                           ---------------------------------------------------------------------
    Total.................................          86,000  ..............  ..............          38,000
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[[Page 27834]]

    Dated: April 30, 2008.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E8-10791 Filed 5-13-08; 8:45 am]
BILLING CODE 4163-18-P