[Federal Register Volume 73, Number 70 (Thursday, April 10, 2008)]
[Notices]
[Pages 19506-19507]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E8-7571]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-08-05CL]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Management 
and Budget (OMB) in compliance with the Paperwork Reduction Act (44 
U.S.C. Chapter 35). To request a copy of these requests, call the CDC 
Acting Reports Clearance Officer at 404-639-5960 or send an e-mail to 
[email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-6974. 
Written comments should be received within 30 days of this notice.

[[Page 19507]]

Proposed Project

    Formative Evaluation of Adults' and Children's Views Related to 
Promotion of Healthy Food Choices--New--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In FY 2004, Congress directed the Centers for Disease Control and 
Prevention (CDC) to conduct formative research on the attitudes of 
children and parents regarding nutrition behavior and the 
characteristics of effective marketing of foods to children to promote 
healthy food choices. In response, CDC will work with a contractor to 
conduct focus groups to explore barriers and motivations to the 
adoption and maintenance of healthy food choices among children at 
different developmental stages. Current literature and opinion-leaders 
both strongly suggest that ``tweens'' (ages 9-12) greatly influence 
their parents' and younger siblings' nutritional decisions. The focus 
groups will also explore the topic of family interactions around 
decision-making about food choices. The information gathered will be 
used to develop, refine, and modify messages and strategies to increase 
healthy food choices by children and parents.
    A total of 90 focus groups will be conducted in three phases: Phase 
1 will address tweens and parents of tweens; Phase 2 will focus on 
children 5-8 years old and their parents; and Phase 3 focus groups will 
be conducted with parents of children ages 1-4 years old. Thirty-six 
focus groups will be conducted in Phase 1; 36 focus groups will be 
conducted in Phase 2; and 18 focus groups will be conducted in Phase 3.
    All focus groups will incorporate appropriate representation of 
diverse ethnic groups, and the groups will be held in several cities to 
ensure broad geographic representation. Participants will be recruited 
by focus group facilities utilizing their database to solicit and 
screen interested parties. Each focus group discussion will be limited 
to no more than two hours.
    There is no cost to respondents other than their time. The total 
estimated annualized burden hours are 1,556.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                      No. of
          Type of respondents                   Form name             No. of       responses per  Average burden
                                                                    respondents     respondent      (in hours)
----------------------------------------------------------------------------------------------------------------
Children..............................  Screener D1 for Parent &             384               1            3/60
                                         Child Groups.
                                        Screener D2 for Child                384               1            3/60
                                         Only Groups.
                                        Focus Group Moderator's              384               1               2
                                         Guide for Children/
                                         Youth.
Parents...............................  Screener D1 for Parent &             192               1            7/60
                                         Child Groups.
                                        Screener D2 for Child                192               1            7/60
                                         Only Groups.
                                        Screener D3 for Parent               288               1            7/60
                                         Only Groups.
                                        Focus Group Moderator's              336               1               2
                                         Guide for Parents.
----------------------------------------------------------------------------------------------------------------


    Dated: April 1, 2008.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E8-7571 Filed 4-9-08; 8:45 am]
BILLING CODE 4163-18-P