[Federal Register Volume 72, Number 246 (Wednesday, December 26, 2007)]
[Notices]
[Pages 73022-73023]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E7-24932]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30 Day-08-06BU]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Acting Reports Clearance Officer at 404-639-5960 and or send an 
e-mail to [email protected]. Send written comments to CDC Desk Officer, 
Office of Management and Budget, Washington, DC or by fax to (202) 395-
6974. Written comments should be received within 30 days of this 
notice.

Proposed Project

    The Effectiveness of Teen Safe Driving Messages and Creative 
Elements on Parents and Teens--New--National Center for Injury 
Prevention and Control (NCIPC), Centers for Disease Control and 
Prevention (CDC).

Background and Brief Description

    Car crashes are the number one killer of teens, accounting for 
approximately one-third of all deaths within this age group. The 
National Center for Health Statistics reports that in 2004, a total of 
3,620 young drivers were killed and an additional 303,000 were injured 
in motor vehicle crashes. In order to reduce these preventable deaths 
and injuries, parental awareness and education about Graduated Driver's 
Licensing (GDL) laws and the ways that parents can influence their 
children's safe driving are necessary. In preparation for a national 
campaign to educate parents about their role in their teens' driver 
education, it is necessary to determine the most effective messages and 
channels through which to communicate with parents. Ogilvy Public 
Relations Worldwide, PerformTech, International Communications Research 
(ICR) Survey and Fieldwork Network, on behalf of CDC, will conduct two 
studies to assess the appropriateness and impact of messages and 
creative materials intended to (a) increase parental involvement in 
their teen's driving education and experience, and (b) encourage teens 
to adopt safer driving practices.
    The first information collection will be accomplished through focus 
group testing of campaign messages and materials with representatives 
from our target audiences, parents and teens, in two cities in the U.S. 
The findings will provide valuable information regarding parents' and 
teens' levels of awareness and concern about safe driving; motivators 
for behavior change, especially GDL compliance; and message/channel 
preferences. The information collected will be used to develop final 
creative materials to implement the teen safe driving campaign in pilot 
cities. The second information collection will be accomplished through 
pilot city testing, which will evaluate knowledge, attitude and 
behaviors of intended audiences both pre- and post-communications 
campaign. The campaign will target parents of newly licensed drivers. 
It will encourage parents to understand state regulations regarding new 
drivers, talk with their teens about safe driving practices, and both 
manage and monitor their teens' driving behavior. Testing

[[Page 73023]]

will be conducted through brief telephone surveys intended to assess 
knowledge, attitudes and behaviors of parents and teens related to safe 
driving practices, GDL laws, and parental management of new drivers 
before and after the campaign; with the goal of observing a marked 
increase in parental management at the time of the post campaign 
survey.
    There is no cost to the respondents other than their time. The 
total estimated annualized burden hours are 195.
    Estimated Annualized Burden Hours:

----------------------------------------------------------------------------------------------------------------
                                                                                                      Average
                                                                     Number of       Number of      burden per
         Type of respondent                      Form               respondents    responses per  respondent (in
                                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
Parents............................  Parent Focus Group Screener              70               1            1/60
Teens..............................  Teen Focus Group Screener..              35               1            1/60
Parents............................  Parent Focus Group                       20               1               2
                                      Questions.
Teens..............................  Teen Focus Group Questions.              10               1               2
Parents............................  Pre/Post Intervention                   900               1            1/60
                                      Survey Screener.
Parents............................  Pre/Post Intervention                   400               1           15/60
                                      Survey.
----------------------------------------------------------------------------------------------------------------


    Dated: December 18, 2007.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers of Disease Control and 
Prevention.
[FR Doc. E7-24932 Filed 12-21-07; 8:45 am]
BILLING CODE 4163-18-P