[Federal Register Volume 72, Number 239 (Thursday, December 13, 2007)]
[Notices]
[Pages 70865-70866]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E7-24138]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-08-05CL]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Maryam I. Daneshvar, CDC Acting Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Formative Evaluation of Adults' and Children's Views Related to 
Promotion of Healthy Food Choices--New--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In Fiscal Year (FY) 2004, Congress directed the Centers for Disease 
Control and Prevention (CDC) to conduct formative research on the 
attitudes of children and parents regarding nutrition behavior. 
Specifically, the conferees' FY 04 Appropriation Language instructs CDC 
to research parents' and children's viewpoints on ``the characteristics 
of effective marketing of foods to children

[[Page 70866]]

to promote healthy food choices.'' Upon completion, a report detailing 
CDC's findings is to ``be submitted to the appropriate Committees of 
jurisdiction of Congress.''
    In response, CDC has contracted with the Academy for Educational 
Development (AED) to conduct focus groups to identify key audience 
concepts around food choices, and develop and test concepts and 
messages aimed at increasing healthy food choices among children. For 
the research to be useful to Congress and to the nation's public health 
agenda, a thorough understanding of children at different developmental 
stages regarding their attitudes toward healthy food choices, and the 
barriers and motivations for adopting and sustaining these choices is 
essential. Additionally, a thorough understanding of parents and 
caregivers who can influence the health behaviors of children is 
important.
    A total of 384 children and 336 parents will be organized into 90 
focus groups (8 respondents per focus group). The 90 focus groups will 
be conducted in three phases (36 focus groups in Phase 1, 36 focus 
groups in Phase 2, and 18 focus groups in Phase 3). The 36 focus groups 
in Phase 1 will consist of 24 focus groups of ``tweens'' (children ages 
9-12 years) and 12 focus groups of their parents or key caregivers. 
Current literature and opinion leaders both strongly suggest that 
tweens greatly influence nutritional decisions made by their parents 
and younger siblings. Similarly, the 36 focus groups in Phase 2 will 
consist of 24 focus groups of children (ages 5-8 years) and 12 focus 
groups of their parents. Although parents and children may be recruited 
as parent-child dyads, parents will participate in focus groups for 
parents only, and children will participate in focus groups for 
children only. Phase 3 will consist of 18 focus groups involving 
parents or caregivers of children ages 2-4 years; no children in this 
age group will be recruited.
    Focus group recruitment will incorporate appropriate representation 
of diverse ethnic groups, and the groups will be held in several cities 
to ensure broad geographic representation. Participants will be 
recruited by focus group facilities utilizing their database to solicit 
and screen interested parties. Both parents and children will 
participate in the screening process as well as focus group 
participation. It is expected that two households will be screened in 
order to recruit each participating Parent, Child, or Parent-Child 
dyad. Each focus group will be asked to respond verbally. The moderator 
will utilize a prepared guide which is designed to specifically ensure 
that the discussion is limited to 2 hours. The focus group moderator 
will use one guide for all focus groups involving children, and a 
similar but distinct guide for all focus groups involving parents or 
caregivers.
    The intent of this research is to solicit input and feedback from 
potential audiences. The information gathered will be used to develop, 
refine, and modify messages and strategies to increase healthy food 
choices by children and parents. There is no cost to respondents other 
than their time to participate in the survey.

                                        Estimated Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                     Number of
    Type of respondents           Form name          Number of     responses per  Average burden   Total burden
                                                    respondents     respondent      (in hours)      (in hours)
----------------------------------------------------------------------------------------------------------------
Children..................  Screener D1 for                  384               1            3/60              19
                             Parent & Child
                             Groups.
                            Screener D2 for                  384               1            3/60              19
                             Child Only Groups.
                            Focus Group                      384               1               2             768
                             Moderator's Guide
                             for Children/Youth.
Parents...................  Screener D1 for                  192               1            7/60              22
                             Parent & Child
                             Groups.
                            Screener D2 for                  192               1            7/60              22
                             Child Only Groups.
                            Screener D3 for                  288               1            7/60              34
                             Parent Only Groups.
                            Focus Group                      336               1               2             672
                             Moderator's Guide
                             for Parents.
                           -------------------------------------------------------------------------------------
    Total.................  ....................  ..............  ..............  ..............           1,556
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    Dated: December 6, 2007.
Maryam I. Daneshvar,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
 [FR Doc. E7-24138 Filed 12-12-07; 8:45 am]
BILLING CODE 4163-18-P