[Federal Register Volume 72, Number 141 (Tuesday, July 24, 2007)]
[Notices]
[Pages 40309-40310]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E7-14200]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. 2007N-0105]


Agency Information Collection Activities; Submission for Office 
of Management and Budget Review; Comment Request; Mental Models Study 
of Food Terrorism Risk Awareness

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

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SUMMARY: The Food and Drug Administration (FDA) is announcing that a 
proposed collection of information has been submitted to the Office of 
Management and Budget (OMB) for review and clearance under the 
Paperwork Reduction Act of 1995.

DATES: Fax written comments on the collection of information by August 
23, 2007.

ADDRESSES: To ensure that comments on the information collection are 
received, OMB recommends that written comments be faxed to the Office 
of Information and Regulatory Affairs, OMB, Attn: FDA Desk Officer, 
FAX: 202-395-6974, or e-mailed to [email protected]. All comments 
should be identified with the OMB control number ``0910-NEW'' and title 
``Mental Models Study of Food Terrorism Risk Awareness.'' Also include 
the FDA docket number found in brackets in the heading of this 
document.

FOR FURTHER INFORMATION CONTACT: Jonna Capezzuto, Office of the Chief 
Information Officer (HFA-250), Food and Drug Administration, 5600 
Fishers Lane, Rockville, MD 20857, 301-827-4659.

SUPPLEMENTARY INFORMATION: In compliance with 44 U.S.C. 3507, FDA has 
submitted the following proposed collection of information to OMB for 
review and clearance.

Mental Models Study of Food Terrorism Risk Awareness (OMB Control 
Number 0910-NEW)

    The proposed information collection will help FDA protect the 
public from food terrorism by preparing the agency to take appropriate 
action in the event of a crisis. Under the Federal Food, Drug, and 
Cosmetic Act of 1938, as amended, FDA has authority to act to protect 
the safety of the nation's food supply. Under title 42 of the Public 
Health Service Act (1944), FDA has authority to act to protect the 
public health. In addition, title III of the Public Health Security and 
Bioterrorism Preparedness and Response Act of 2002 (Public Law 107-
188), FDA has authority to act to improve the ability of the United 
States to prevent, prepare for, and respond to terrorism and other 
public health emergencies.
    FDA has crafted and disseminated messages intended to raise the 
awareness of state and local government agency and industry 
representatives regarding food defense issues and preparedness; but, 
FDA does not currently have similar initiatives for consumers. 
Extensive research exists in disaster preparedness and in effective 
communication to the public of risk or crisis information by government 
or non-government entities. However, additional research is needed to 
help FDA design communications that will increase consumer awareness of 
the potential for food terrorism and help consumers to make good 
decisions in the event of a food terrorism emergency.
    The project will use ``mental modeling,'' a qualitative research 
method wherein the decisionmaking processes of a group of consumer 
respondents (described in the next paragraph) concerning food terrorism 
are modeled and compared to a model based on expert knowledge and 
experience in food terrorism. The information will be collected via a 
telephone interview concerning the factors that influence the 
perceptions and motivations related to the threat of food terrorism. A 
comparison between expert and consumer models based on the collected 
information may identify ``consequential knowledge gaps'' that can be 
redressed through messages or information campaigns designed by FDA.
    Description of Respondents: Respondents will be adult parents over 
the age of 18 who have at least one child age 4 to 13 residing in the 
home at least half-time. The sample will be divided by gender.
    In the Federal Register of March 30, 2007 (72 FR 15140), FDA 
published a 60-day notice requesting public comment on the information 
collection provisions. No comments were received.

[[Page 40310]]



                                                     Table 1.--Estimated Annual Reporting Burden\1\
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                                                       Annual Frequency  per
                 No. of Respondents                           Response         Total Annual  Responses    Hours per  Response          Total Hours
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45                                                                          1                        1                      .75                   33.75
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\1\There are no capital costs or operating and maintenance costs associated with this collection of information.


    Dated: July 17, 2007.
Jeffrey Shuren,
Assistant Commissioner for Policy.
[FR Doc. E7-14200 Filed 7-23-07; 8:45 am]
BILLING CODE 4160-01-S