[Federal Register Volume 72, Number 53 (Tuesday, March 20, 2007)]
[Proposed Rules]
[Pages 13051-13052]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E7-5039]


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FEDERAL TRADE COMMISSION

16 CFR Part 255


Guides Concerning the Use of Endorsements and Testimonials in 
Advertising

AGENCY: Federal Trade Commission.

ACTION: Extension of deadline for submission of comments.

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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') is 
extending until June 18, 2007 the deadline for filing comments on the 
Guides and on two consumer surveys commissioned by the Commission

[[Page 13052]]

concerning the interpretation of consumer endorsements.

DATES: Comments on the proposed rule published January 18, 2007, must 
be received by June 18, 2007.

FOR FURTHER INFORMATION CONTACT: Shira Modell, Attorney, Division of 
Advertising Practices, Bureau of Consumer Protection, Federal Trade 
Commission, Washington, DC 20580; (202) 326-3116.

SUPPLEMENTARY INFORMATION: On January 16, 2007, the Commission 
announced that it was seeking public comment in conjunction with its 
regulatory review of the Guides Concerning Use of Endorsements and 
Testimonials in Advertising (``the Guides''). See 72 FR 2214 (Jan. 18, 
2007). The Commission's Federal Register notice: (1) Solicited comment 
on the Guides and on two consumer surveys commissioned by the 
Commission concerning the interpretation of consumer endorsements; and 
(2) requested empirical evidence on several issues relating to the 
Guides. The deadline established for the submission of comments was 
March 19, 2007.
    The Electronic Retailing Association (``ERA'') has requested a 90-
day extension of the March 19 deadline. ERA states that it needs the 
additional time to review the two reports put on the public record in 
January and compile information from its members to submit for the 
record in this proceeding.
    In light of the number and importance of the issues on which it has 
requested comment, the Commission has decided to extend the filing 
deadline until June 18, 2007.

    By direction of the Commission.
Donald S. Clark,
Secretary.
 [FR Doc. E7-5039 Filed 3-19-07; 8:45 am]
BILLING CODE 6750-01-P