[Federal Register Volume 71, Number 244 (Wednesday, December 20, 2006)]
[Notices]
[Pages 76342-76343]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E6-21719]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-07-06BU]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Seleda Perryman, CDC Assistant Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    The Effectiveness of Teen Safe Driving Messages and Creative 
Elements on Parents and Teens--New--National Center for Injury 
Prevention and Control (NCIPC), Centers for Disease Control and 
Prevention (CDC).

Background and Brief Description

    Car crashes are the number one killer of teens, accounting for 
approximately one-third of all deaths within this age group. The 
National Center for Health Statistics reports that in 2004, a total of 
3,620 young drivers were killed and an additional 303,000 were injured 
in motor vehicle crashes.
    In order to reduce these preventable deaths and injuries, parental 
awareness and education about Graduated Driver's Licensing (GDL) laws 
and the ways that parents can influence their children's safe driving 
are necessary. In preparation for a national campaign to educate 
parents about their role in their teens' driver education, it is 
necessary to determine the most effective messages and channels through 
which to communicate with parents.
    Ogilvy Public Relations Worldwide, on behalf of CDC, will conduct 
two studies to assess the appropriateness and impact of messages and 
creative materials intended to (a) increase parental involvement in 
their teen's driving education and experience, and (b) encourage teens 
to adopt safer driving practices.
    The first information collection will be accomplished through focus 
group testing of campaign messages and materials with representatives 
from our target audiences, parents and teens, in two cities in the U.S. 
The findings will provide valuable information regarding parents' and 
teens' levels of awareness and concern about safe driving; motivators 
for behavior change, especially GDL compliance; and message/channel 
preferences. The information collected will be used to develop final 
creative materials to implement the teen safe driving campaign in pilot 
cities.
    The second information collection will be accomplished through 
pilot city testing, which will evaluate knowledge, attitude and 
behaviors of intended audiences both pre- and post-communications 
campaign. The campaign will target parents of newly-licensed drivers. 
It will encourage parents to understand state regulations regarding new 
drivers, talk with their teens about safe driving practices, and both 
manage and monitor their teens' driving behavior. Testing will be 
conducted through brief telephone surveys intended to assess knowledge, 
attitudes and behaviors of parents and teens related to safe driving 
practices, GDL laws, and parental management of new drivers before and 
after the campaign; with the goal of observing a marked increase in 
parental management at the time of the post-campaign survey. CDC 
anticipates screening 1,777 individuals and that 45% of these will 
qualify for the survey testing. Pending CDC's decision whether or not 
to include teens in survey testing, the breakdown of the groups shown 
in the tables below may change. However, the total number of 
respondents and screeners will remain the same.
    There is no cost to the respondents other than their time.

Estimated Annualized Burden Hours:

[[Page 76343]]



                                          Phase 1.--Focus Group Testing
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                                                                     Estimated        Average      Annual total
                                                     Estimated       number of      burden per        burden
               Type of respondents                   number of     responses per   response  (in  requested  (in
                                                    respondents     respondent        hours)          hours)
----------------------------------------------------------------------------------------------------------------
Rejected Screeners..............................             152             1.0            1/60               2
Accepted Screeners..............................              48             1.0            5/60               4
Parents.........................................              32             1.0             2.0              64
Teens...........................................              16             1.0             2.0              32
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............             102
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                         Phase 2.--Pre- and Post-Intervention Pilot City Survey Testing
                                              [based on two cities]
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                                                                     Estimated        Average        Estimated
                                                     Estimated       number of      burden per     annual total
               Type of respondents                   number of     responses per   response  (in   burden hours
                                                    respondents     respondent        hours)         requested
----------------------------------------------------------------------------------------------------------------
Screeners.......................................           1,777             2.0            1/60              59
Parents.........................................             600             2.0           15/60             300
Teens...........................................             200             2.0           15/60             100
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............             459
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    Dated: December 13, 2006.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E6-21719 Filed 12-19-06; 8:45 am]
BILLING CODE 4163-18-P