[Federal Register Volume 71, Number 232 (Monday, December 4, 2006)]
[Notices]
[Pages 70395-70396]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E6-20417]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-07-0582]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Seleda Perryman, CDC Assistant Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Youth Media Campaign Awareness and Reaction Tracking Study--
Extension (0920-0582)--National Center for Chronic Disease Prevention 
and Health Promotion (NCCDPHP), Centers for Disease Control and 
Prevention (CDC).

Background and Brief Description

    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC coordinated 
the planning, implementation, and evaluation of a campaign, VERB. It's 
what you do., designed to encourage tweens (children aged 9 to 13 years 
old) to be physically active everyday. The campaign was based on 
principles that have been shown to enhance success, including: 
Designing messages based on research; testing messages with the 
intended audiences; involving young people in all aspects of campaign 
planning and implementation; enlisting the involvement and support of 
parents and other influencers; tracking the campaign's effectiveness; 
and revising Campaign messages and strategies as needed. The campaign 
was implemented June 2002 through September 30, 2006.
    As part of the monitoring of the VERB brand awareness and 
understanding of its messages, the CDC conducted a tracking study (YMC 
Tracking Survey). In accordance with the original OMB approval (OMB NO. 
0920-0582; Exp. May 2007), the data collection was done by telephone 
survey on a monthly, then quarterly, basis through out the campaign, 
surveying 300 tweens at each data collection. The survey measured VERB 
awareness and understanding, various attributes of the brand (coolness, 
likeability) and appeal of the advertising.
    All VERB advertising ended September 30, 2006. The purpose of this 
collection is to examine the tween audience's retention of the brand 
and its meaning 1-year post campaign. Results will inform future 
planners of health marketing and communication campaigns on how a 
campaign's awareness and understanding diminish over time. There is no 
cost to the respondents other than their time.

                                       Estimate of Annualized Burden Hours
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                                                                     Number of    Average burden
      Type of respondent            Form name        Number of     responses per   per response    Total burden
                                                    respondents     respondent      (in hours)         hours
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Parent........................  YMC Tracking                 600               1            2/60              20
                                 Survey
                                 Screening.
Tween.........................  YMC Tracking                 600               1           15/60             150
                                 Survey.
                                                 ---------------------------------------------------------------
    Total.....................  ................  ..............  ..............  ..............             170
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[[Page 70396]]

    Dated:November 28, 2006.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. E6-20417 Filed 12-1-06; 8:45 am]
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