[Federal Register Volume 71, Number 171 (Tuesday, September 5, 2006)]
[Notices]
[Pages 52333-52334]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E6-14620]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-06-05CL]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-639-5960 
and send comments to Seleda Perryman, CDC Assistant Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Formative Evaluation of Adults' and Children's Views Related to 
Promotion of Healthy Food Choices--New--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).

Background and Brief Description

    In FY 2004, Congress directed the Centers for Disease Control and 
Prevention (CDC) to conduct formative research on the attitudes of 
children and parents regarding nutrition behavior. Specifically, the 
conferees' FY 2004 Appropriation Language instructs CDC to research 
parents' and children's viewpoints on ``the characteristics of 
effective marketing of foods to children to promote healthy food 
choices.'' Upon completion, a report detailing CDC's

[[Page 52334]]

findings is to ``be submitted to the appropriate Committees of 
jurisdiction of Congress.''
    In response, CDC has contracted with the Academy for Educational 
Development (AED) to conduct focus groups to identify key audience 
concepts around food choices, and develop and test concepts and 
messages aimed at increasing healthy food choices among children. For 
the research to be useful to Congress and to the nation's public health 
agenda, a thorough understanding of children at different developmental 
stages regarding their attitudes toward healthy food choices, and the 
barriers and motivations for adopting and sustaining these choices is 
essential. Additionally, a thorough understanding of parents who can 
influence the health behaviors of children is important. This 
understanding will facilitate the development of messages, strategies, 
and tactics that resonate with children, parents, and other 
influencers.
    The focus groups will be conducted in three phases: Phase One will 
address ``tweens'' (ages 9-13) and parents of tweens; Phase 2 will 
focus on children 6-8 years old and their parents, and Phase 3 will 
conduct groups with parents of children under 6 years old. Current 
literature and opinion leaders both strongly suggest that tweens 
greatly influence their parents' and younger siblings' nutritional 
decisions.
    For each phase, 36 focus groups will be conducted; thus, three 
phases will amount to 108 total focus groups. In Phases 1 and 2, focus 
groups will involve both youth and their parents or key caregivers. In 
this way, CDC can gain insight into both parents' and children's views 
and family shared decision-making associated with food choices and 
attitudes toward healthy eating patterns. For Phase 3, 36 focus groups 
about the toddler/young child set (ages 1-5) will be held with their 
parents and other important influencers such as educators, primary 
caregivers, health care providers. (See chart below for specifics on 
structure and related burden.)
    All focus group recruiting will incorporate appropriate 
representation of diverse ethnic groups, and the groups will be held in 
several cities to ensure broad geographic representation. Participants 
will be recruited by focus group facilities utilizing their database to 
solicit and screen interested parties. The screening process will 
include two calls for every successful recruit, each taking 
approximately 5 minutes. Each focus group will be asked to respond 
verbally. The moderator will utilize a prepared guide which is designed 
to specifically ensure that the discussion is limited to 2 hours.
    The intent of this research is to solicit input and feedback from 
potential audiences. The information gathered will be used to develop, 
refine, and modify messages and strategies to increase healthy food 
choices by children and parents. There is no cost to respondents other 
than their time to participate in the survey.

Estimated Annualized Burden Hours

----------------------------------------------------------------------------------------------------------------
                                                                                      Average
                                                      No. of          No. of        burden per     Total burden
                   Respondents                      respondents    responses per   response (in       (hours)
                                                                    respondent        hours)
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Phase 1: Recruitment............................             528               1           10/60              88
Phase 1: Tweens (ages 9-13);....................             264               1               2             528
Phase 1: Parents of tweens;.....................             120               1               2             240
Phase 2: Recruitment............................             528               1           10/60              88
Phase 2: Elementary aged children (ages 5-8);...             264               1               2             528
Phase 2: Parents of elementary aged children....             120               1               2             240
Phase 3: Recruitment............................             720               1           10/60             120
Phase 3: Parents of preschoolers (ages 1-4);....             360               1               2             720
                                                 ---------------------------------------------------------------
    Total.......................................  ..............  ..............  ..............            2552
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    Dated: August 28, 2006.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
 [FR Doc. E6-14620 Filed 9-1-06; 8:45 am]
BILLING CODE 4163-18-P