[Federal Register Volume 71, Number 156 (Monday, August 14, 2006)]
[Notices]
[Pages 46486-46487]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: E6-13190]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Proposed Collection; Comment Request; Pre-Testing of NCI 
Communication Messages

SUMMARY: In compliance with the requirement of section 3506(c)(2)(A) of 
the Paperwork Reduction Act of 1995, for opportunity for public comment 
on proposed data collection projects, the National Cancer Institute 
(NCI), the National Institutes of Health (NIH) will publish periodic 
summaries of proposed projects to be submitted to the Office of 
Management and Budget (OMB) for review and approval.
    Proposed Collection: Title: Pretesting of NCI Communication 
Messages. Type of Information Collection Request: EXTENSION 
(OMB 0925-0046, expires 10/31/06). Need and Use of Information 
Collection: In order to carry out NCI's legislative mandate to educate 
and disseminate information about cancer prevention, detection, 
diagnosis, and treatment to a wide variety of audiences

[[Page 46487]]

and organizations (e.g. cancer patients, their families, the general 
public, health providers, the media, voluntary groups, scientific and 
medical organizations), it is beneficial for NCI to pretest their 
communications strategies, concepts, and messages while they are under 
development. The primary purpose of this pretesting, or formative 
evaluation, is to ensure that the messages, communication materials, 
and information services created by NCI have the greatest capacity of 
being received, understood, and accepted by their target audiences. By 
utilizing appropriate qualitative and quantitative methodologies, NCI 
is able to (1) understand characteristics of the intended target 
audience--their attitudes, beliefs, and behaviors--and use this 
information in the development of effective communication tools and 
strategies; (2) produce or refine messages that have the greatest 
potential to influence target audience attitudes and behavior in a 
positive manner; and (3) expend limited program resource dollars wisely 
and effectively. Frequency of Response: On occasion. Affected Public: 
Individuals or households; Businesses or other for profit; Not-for-
profit institutions; Federal Government; State, Local, or Tribal 
Government. Type of Respondents: Adult cancer patients; members of the 
public; health care professionals; organizational representatives. The 
annual reporting burden is as follows: Estimated Number of Respondents: 
13,780; Estimated Number of Responses per Respondent: 1; Average Burden 
Hours Per Response: .1458; and Estimated Total Annual Burden Hours 
Requested: 2,010. The annualized cost to respondents is estimated at: 
$34,155. There are no Capital Costs, Operating Costs, and/or 
Maintenance Costs to report.

                                            Estimate Hours of Burden
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                                                      No. of       Frequency of    Average time     Annual hour
               Type of respondents                  respondents      response      per response       burden
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Adults 18+......................................          13,780               1           .1458         2009.12
                                                 ---------------------------------------------------------------
    Total.......................................          13,780  ..............  ..............         2009.12
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    Request For Comments: Written comments and/or suggestions from the 
public and affected agencies are invited on one or more of the 
following points: (1) Whether the proposed collection of information is 
necessary for the proper performance of the function of the agency, 
including whether the information will have practical utility; (2) The 
accuracy of the agency's estimate of the burden of the proposed 
collection of information, including the validity of the methodology 
and assumptions used; (3) Ways to enhance the quality, utility, and 
clarity of the information to be collected; and (4) Ways to minimize 
the burden of the collection of information on those who are to 
respond, including the use of appropriate automated, electronic, 
mechanical, or other technological collection techniques or other forms 
of information technology.

FOR FURTHER INFORMATION CONTACT: To request more information on the 
proposed project or to obtain a copy of the data collection plans and 
instruments, contact Nina Goodman, Senior Analyst, Operations Research 
Office, OESI, NCI, NIH, 6116 Executive Blvd., Suite 400, Rockville, MD 
20892, call non-toll-free number 301-435-7789 or e-mail your request, 
including your address to: [email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received within 60 days 
of the date of this publication.

    Dated: August 2, 2006.
Rachelle Ragland-Greene,
NCI Project Clearance Liaison, National Institutes of Health.
 [FR Doc. E6-13190 Filed 8-11-06; 8:45 am]
BILLING CODE 4101-01-P