[Federal Register Volume 70, Number 182 (Wednesday, September 21, 2005)]
[Notices]
[Page 55400]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-18790]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

(30 Day-05-04KJ)


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 371-5983 or send an email to 
[email protected]. Send written comments to CDC Desk Officer, Human Resources 
and Housing Branch, New Executive Office Building, via fax to (202) 
395-6974. Written comments should be received within 30 days of this 
notice.

Proposed Project

    Evaluation of the Poison HELP Campaign--to Enhance Public Awareness 
of the National Poison Toll-Free Number, Poison Center Access and 
Poison Prevention--New--The National Center for Injury Prevention and 
Control (NCIPC).

Background and Brief Description

    Every day more than 6,000 calls about poison emergencies are placed 
to poison control centers (PCCs) throughout the United States. Although 
PCCs clearly save lives and reduce healthcare costs, the system that 
delivers care and prevents poisoning is comprised of more than 131 
telephone numbers and thousands of disjointed local prevention efforts.
    As a result a national media campaign was launched to establish a 
national toll-free helpline entitled Poison Help (1-800-222-1222) that 
the general public, health professionals, and others can use to access 
poison emergency services and prevention information 24 hours a day, 
seven days a week. The Poison Help campaign is the only national and 
regional media effort to promote awareness and use of the national 
toll-free number. The prospective audience for the Poison Help campaign 
is very broad--any person at any time is a potential user.
    To evaluate the campaign's current performance a General Population 
Survey will be conducted with 2,500 households in the United States. 
The General Population Survey supplies unique and essential information 
that provides CDC and HRSA with data on variations in awareness and use 
of the national toll-free number. These data will also suggest which 
campaign messages about poison prevention or available PCC services 
have resonated most strongly with various audiences. Results will be 
used to make comparisons with future evaluation activities and to make 
improvements to future campaign efforts. There is no cost to 
respondents other than their time. The total annualized estimated 
burden hours are 382.

                                        Estimated Annualized Burden Table
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                                                                                   Number of     Average burden/
                         Respondents                              Number of        responses/      response (in
                                                                 respondents       respondent         hours)
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Screened Households..........................................            2,940                1             1/60
Survey Respondents...........................................            2,500                1             8/60
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    Dated: September 15, 2005.
Betsey S. Dunaway,
Acting Reports Clearance Officer, Office of the Chief Science Centers 
for Disease Control and Prevention.
[FR Doc. 05-18790 Filed 9-20-05; 8:45 am]
BILLING CODE 4163-18-P