[Federal Register Volume 70, Number 164 (Thursday, August 25, 2005)]
[Notices]
[Pages 49926-49927]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-16894]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-05-05CK]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 371-5974 or send an e-mail 
to [email protected]. Send written comments to CDC Desk Officer, Office of 
Management and Budget, Washington, DC or by fax to (202) 395-6974. 
Written comments should be received within 30 days of this notice.

Proposed Project

    Collection of Assessment Information about the Centers for Disease 
Control and Prevention Publications--NEW--National Center for Health 
Marketing (NCHM), Centers for Disease Control and Prevention (CDC).

Background and Brief Description

    As part of CDC's Future's Initiative, the National Center for 
Health Marketing was created to ensure that health information, 
interventions, and programs at CDC are based on sound science.
    Numerous CDC-operated communication platforms targeting scientific, 
professional, and technical audiences have been developed in the past 
twenty years. The reach of many of these platforms has increased 
significantly in the past five years. In order to ensure future growth, 
it is critical to obtain feedback from subscribers of these platforms 
to understand who uses them, how they use them, how satisfied they are 
with the platforms, and solicit suggestions on ways to improve each 
platform to bolster satisfaction. The data collected from this effort 
will allow us to answer critical operating questions, including:

[[Page 49927]]

     Which audiences (e.g., doctors, local health officials, 
researchers, etc.) receive their information from which CDC platforms?
     How often and with what purpose do they access CDC 
platforms?
     How satisfied are subscribers of the platforms with the 
content and delivery of information?
     Are there ways to enhance the platforms for the subscriber 
through improvements to current offerings or through new products / 
services?
     Who are our most critical target audiences, i.e., what are 
our publication and dissemination priorities in service to our health 
impact goals?
    The purpose of this project is to evaluate the content, processes, 
and channels through which CDC communicates scientific information to 
partners and customers to ensure that health impact is maximized 
through the delivery of timely, effective, and credible information, 
which will result in optimal benefit for public health. The evaluation 
will help to ensure that these platforms meet subscriber and partner 
priorities, build CDC's brand, and contribute to health impact goals. 
Feedback from the subscriber base is necessary to fully evaluate the 
performance of CDC's platforms.
    At this time, the scope of this project is limited to five 
communication platforms owned and managed by CDC which transmits 
information primarily intended for scientific and professional 
audiences. However, future plans include adding additional publications 
as needed. The initial five communications platforms are: Emerging 
Infections Journal, MMWR, Epi-X, Preventing Chronic Diseases Journal, 
and Health Alert Network. We want to ensure that the timeliness, 
effectiveness, and credibility of this communication maximizes the 
health impact of that information, resulting in optimum benefit for 
public health. These channels include both print and electronic 
versions of the five platforms. There is no cost to respondents other 
than their time. The total estimated burden hours are 18,970.

                                      Estimates of Annualized Burden Hours
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                                                                                   Responses per   Hrs/response
                              Form                                  Respondents     respondent       (in hrs)
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MMWR............................................................          30,000               1           20/60
EID.............................................................          12,750               1           20/60
PCD.............................................................          10,500               1           20/60
Epi-X...........................................................           1,650               1           20/60
HAN.............................................................           2,000               1           20/60
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    Dated: August 18, 2005.
Joan F. Karr,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 05-16894 Filed 8-24-05; 8:45 am]
BILLING CODE 4163-18-P