[Federal Register Volume 70, Number 146 (Monday, August 1, 2005)]
[Notices]
[Page 44118]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-15113]


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DEPARTMENT OF JUSTICE

Antitrust Division


Notice Pursuant to the National Cooperative Research and 
Production Act of 1993--Traffic Audit Bureau for Media Measurement, 
Inc.

    Notice is hereby given that, on July 7, 2005, pursuant to Section 
6(a) of the National Cooperative Research and Production Act of 1993, 
15 U.S.C. 4301 et seq. (``the Act''), Traffic Audit Bureau for Media 
Measurement, Inc. (``TAB'') has filed written notifications 
simultaneously with the Attorney General and the Federal Trade 
Commission disclosing (1) the name and principal place of business of 
the standards development organization and (2) the nature and scope of 
its standards development activities. The notifications were filed for 
the purpose of invoking the Act's provisions limiting the recovery of 
antitrust plaintiffs to actual damages under specified circumstances.
    Pursuant to Section 6(b) of the Act, the name and principal place 
of business of the standards development organization is: Traffic Audit 
Bureau for Media Measurement, Inc., New York, NY. The nature and scope 
of TAB's standards development activities are: to establish standard 
practices with respect to the measurement and evaluation of all out-of-
home media advertising to the extent that such practices are 
technically valid and financially feasible; to supervise and direct 
practices in connection with the collection, recording, authentication 
and verification of traffic and other relevant data related to out-of-
home media advertising; to prepare and disseminate standardized factual 
statements setting forth the circulation value and/or proof of 
performance of out-of-home media advertising; and to perform such other 
acts and services as will further the interests of advertisers, 
advertising agencies, operators of out-of-home media plants and all 
other interested in information having to do with the out-of-home media 
industry.

Dorothy B. Fountain,
Deputy Director of Operations Antitrust Division.
[FR Doc. 05-15113 Filed 7-29-05; 8:45 am]
BILLING CODE 4410-11-M