[Federal Register Volume 70, Number 116 (Friday, June 17, 2005)]
[Notices]
[Page 35286]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-11953]


-----------------------------------------------------------------------

DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency


Agency Information Collection Activities: Submission for OMB 
Review; Comment Request

AGENCY: Federal Emergency Management Agency, Emergency Preparedness and 
Response Directorate, U.S. Department of Homeland Security.

ACTION: Notice and request for comments.

-----------------------------------------------------------------------

SUMMARY: The Federal Emergency Management Agency (FEMA) has submitted 
the following information collection to the Office of Management and 
Budget (OMB) for review and clearance in accordance with the 
requirements of the Paperwork Reduction Act of 1995 (44 U.S.C. Chapter 
35). The submission describes the nature of the information collection, 
the categories of respondents, the estimated burden (i.e., the time, 
effort and resources used by respondents to respond) and cost, and 
includes the actual data collection instruments FEMA will use.
    Title: Flood Awareness, Attitude and Usage Study.
    OMB Number: 1660-NEW7.
    Abstract: The Flood Awareness, Attitude and Usage Survey is the 
evaluative tool of the NFIP's FloodSmart marketing campaign. The study 
assesses the overall impact of the campaign elements (i.e., advertising 
recall, media exposure, etc.) on property owners' perceptions of flood 
insurance. Data findings are combined with additional program data to 
measure the sale and retention of flood insurance policies in meeting 
the program's goal of a 5 percent net growth annually. Findings will be 
used primarily to plan for the subsequent marketing campaign, and will 
be combined with additional program metrics for further performance 
evaluation.
    Affected Public: Individuals or households.
    Number of Respondents: 800 respondents.
    Estimated Time per Respondent: 20 minutes.
    Estimated Total Annual Burden Hours: 264 hours.
    Frequency of Response: Once.
    Comments: Interested persons are invited to submit written comments 
on the proposed information collection to the Office of Information and 
Regulatory Affairs at OMB, Attention: Desk Officer for the Department 
of Homeland Security/FEMA, Docket Library, Room 10102, 725 17th Street, 
NW., Washington, DC 20503, or facsimile number (202) 395-7285. Comments 
must be submitted on or before July 18, 2005.

FOR FURTHER INFORMATION CONTACT: Requests for additional information or 
copies of the information collection should be made to Muriel B. 
Anderson, Section Chief, Records Management, FEMA at 500 C Street, SW., 
Room 316, Washington, DC 20472, facsimile number (202) 646-3347, or e-
mail address [email protected].

    Dated: June 3, 2005.
George S. Trotter,
Acting Branch Chief, Information Resources Management Branch, 
Information Technology Services Division.
[FR Doc. 05-11953 Filed 6-16-05; 8:45 am]
BILLING CODE 9110-13-P