[Federal Register Volume 70, Number 111 (Friday, June 10, 2005)]
[Notices]
[Pages 33902-33903]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-11517]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-05-05CL]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call 404-371-5983 
and send comments to Seleda Perryman, CDC Assistant Reports Clearance 
Officer, 1600 Clifton Road, MS-D74, Atlanta, GA 30333 or send an e-mail 
to [email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Written comments should be received 
within 60 days of this notice.

Proposed Project

    Formative Evaluation of Adults' and Children's Views Related to 
Promotion of Healthy Food Choices--New--National Center for Chronic 
Disease Prevention and Health Promotion (NCCDPHP), Centers for Disease 
Control and Prevention (CDC).
    Background and Brief Description: In FY 2004, Congress directed the 
Centers for Disease Control and Prevention (CDC) to conduct formative 
research on the attitudes of children and parents' regarding nutrition 
behavior. The FY 04 Appropriation Language instructs CDC to research 
parents' and children's viewpoints on ``the characteristics of 
effective marketing of foods to children to promote healthy food 
choices.'' Upon completion, a report detailing CDC's findings will be 
submitted to the appropriate Congressional Committees.

[[Page 33903]]

    In response, CDC has contracted with the Academy for Educational 
Development (AED) to conduct focus groups to identify key audience 
concepts around food choices and to develop and test concepts and 
messages aimed at increasing healthy food choices among children and 
youth. For the research to be useful to Congress and to the nation's 
public health agenda, a thorough understanding of a child's attitude 
toward healthy food choices at varied developmental stages, and the 
barriers and motivations for adopting and sustaining those choices is 
essential. Also important is a thorough understanding of those who can 
influence the health behaviors of children and youth. This research 
will facilitate the development of messages, strategies, and tactics 
that resonate with children, youth, parents, and other influencers.
    The focus groups will be conducted in three phases: Phase One will 
address ``tweens'' (ages 9-13) and parents of tweens; Phase 2 will 
focus on children 6-8 years old and their parents, and Phase 3 will 
conduct groups with parents of children under 6 years old. The research 
will begin with tweens. Current market literature and opinion-leaders 
both strongly suggest that tweens are highly influential in their 
parents' nutrition decisions, as well as those made by their younger 
siblings.
    For each phase, 36 focus groups will be conducted; thus, three 
phases will amount to 108 total focus groups. In Phases 1 and 2, focus 
groups will involve both young people and their parents or key 
caregivers. In this way, CDC can gain insight into both parents' and 
children's views, as well as the dynamics of family shared decision-
making around food choices and attitudes toward healthy eating 
patterns. For Phase 3, 36 focus groups about the toddler/young child 
set (ages 1-5) will be held with their parents and other important 
influencers such as educators, primary caregivers, and health care 
providers.
    All focus group recruiting will incorporate appropriate 
representation of diverse ethnic groups, and the groups will be held in 
several cities to ensure broad geographic representation.
    The intent of this audience research is to solicit input and 
feedback from potential audiences. The information gathered will be 
used to develop, refine, and modify messages and strategies to increase 
healthy food choices by children and parents. There is no cost to 
participants other that their time.

                                       Estimate of Annualized Burden Hours
----------------------------------------------------------------------------------------------------------------
                                                                                      Average
                                                     Number of       Number of        burden/      Total burden
               Type of respondents                  respondents     responses/     response  (in     (in hrs)
                                                                    respondents       hours)
----------------------------------------------------------------------------------------------------------------
Phase 1: Recruitment............................             528               1           10/60              88
Phase 1: Tweens (ages 9-13); 24 groups of 11                 264               1             2.0             528
 people per group...............................
Phase 1: Parents of tweens; 12 groups of 10                  120               1             2.0             240
 people per group...............................
Phase 2: Recruitment............................             528               1           10/60              88
Phase 2: Elementary aged children (ages 6-8); 24             264               1             2.0             528
 groups of 11 children per group)...............
Phase 2: Parents of elementary aged children; 12             120               1             2.0             240
 groups of 10 people per group..................
Phase 3: Recruitment............................             720               1           10/60             120
Phase 3: Parents of preschoolers (ages 1-5); 36              360               1             2.0             720
 groups of 10 people per group..................
                                                 -----------------
    Total.......................................  ..............  ..............  ..............            2552
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    Dated: June 6, 2005.
Betsey Dunaway,
Acting Reports Clearance Officer, Centers for Disease Control and 
Prevention.
[FR Doc. 05-11517 Filed 6-9-05; 8:45 am]
BILLING CODE 4163-18-P