[Federal Register Volume 70, Number 11 (Tuesday, January 18, 2005)]
[Notices]
[Pages 2875-2876]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 05-871]


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DEPARTMENT OF HOMELAND SECURITY

Federal Emergency Management Agency


Agency Information Collection Activities: Proposed Collection; 
Comment Request

AGENCY: Federal Emergency Management Agency, Emergency Preparedness and 
Response Directorate, U.S. Department of Homeland Security.

ACTION: Notice and request for comments.

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SUMMARY: The Federal Emergency Management Agency, as part of its 
continuing effort to reduce paperwork and respondent burden, invites 
the general public and other Federal agencies to take this opportunity 
to comment on a proposed new information collection. In accordance with 
the Paperwork Reduction Act of 1995 (44 U.S.C. 3506(c)(2)(A)), this 
notice seeks comments concerning a study of the effectiveness of the 
National Flood Insurance Program's (NFIP) FloodSmart, a multimedia 
marketing campaign, aimed at measuring homeowners' awareness, 
attitudes, and purchasing of flood insurance.

SUPPLEMENTARY INFORMATION: FEMA administers the NFIP created by 
Congress in 1968 (Pub. L. 90-488 as amended) in response to mounting 
losses due to floods. Unlike federal disaster assistance, the NFIP does 
not rely upon appropriated tax dollars to pay claims and operating 
expenses, but rather it self-supports through premiums collected from 
flood insurance policies. Communities choosing to participate in the 
NFIP adopt and enforce floodplain management ordinances to reduce 
future flood loses in exchange for federally-backed flood insurance 
made available to property owners in those communities. Based on the 
correlation between public awareness and purchasing of flood insurance, 
the NFIP, through the FloodSmart campaign, educates the public on the 
risks posed by floods and the availability of flood insurance to 
property owners in participating communities.

Collection of Information

    Title: Flood Awareness, Attitude and Usage Study.
    Type of Information Collection: New collection.
    OMB Number: 1660-NEW7.
    Abstract: The Flood Awareness, Attitude and Usage Survey is the 
evaluative tool of the NFIP's FloodSmart marketing campaign. The study 
assesses the overall impact of the campaign elements (i.e. advertising 
recall, media exposure, etc.) on property owners' perceptions and flood 
insurance. Data findings are combined with additional program data to 
measure the sale and retention of flood insurance policies in meeting 
the program's goal of a 5 percent net growth annually. Findings will be 
used primarily to plan for the subsequent 2005 campaign, and will be 
combined with additional program metrics for further performance 
evaluation.
    Affected Public: Individuals or households.
    Estimated Total Annual Burden Hours: 264 hours.

                                                                   Annual Burden Hours
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                                                                                                 Burden hours  per                        Total annual
  Project/activity  (survey, form(s), focus group, etc.)       Number of         Frequency of     respondent  (C)   Annual  responses  burden hours (A x
                                                            respondents (A)     responses (B)                            (A x B)             B x C)
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Internet Panel Survey....................................                800                  1               0.33                800                264
                                                          --------------------
    Total................................................                800                  1               0.33                800                264
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    Estimated Cost: $4.50 per response for a total of $3,604 for all 
respondents combined.

[[Page 2876]]



                                           Annual Cost to Respondents
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                                                                             Average cost per   Annualized cost
               Program                   Burden hours     Median hour rate  response \2\  ($)   all  respondents
                                                              \1\  ($)                                ($)
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Internet Panel Survey...............                264              13.65               4.50           3,604.00
                                     --------------------
    Grand total.....................                264              13.65               4.50          3,604.00
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\1\ Median hour for all occupations per Bureau of Labor Statistics, 2003.
\2\ Based on 20 minutes (.33 hour) estimated response time.

    Comments: Written comments are solicited to (a) Evaluate whether 
the proposed data collection is necessary for the proper performance of 
the agency, including whether the information shall have practical 
utility; (b) evaluate the accuracy of the agency's estimate of the 
burden of the proposed collection of information, including the 
validity of the methodology and assumptions used; (c) enhance the 
quality, utility, and clarity of the information to be collected; and 
(d) minimize the burden of the collection of information on those who 
are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology, e.g., permitting electronic 
submission of responses. Comments should be received within 60 days of 
the date of this notice.

ADDRESSES: Interested persons should submit written comments to Muriel 
B. Anderson, Chief, Records Management Section, Information Resources 
Management Branch, Information Technology Services Division, Federal 
Emergency Management Agency, Emergency Preparedness and Response 
Directorate, Department of Homeland Security, 500 C Street, SW., Room 
316, Washington, DC 20472.

FOR FURTHER INFORMATION CONTACT: Contact Carolyn Goss, Program Analyst, 
Risk Management Marketing Section at (202) 646-3468 for additional 
information. You may contact Ms. Anderson for copies of the proposed 
collection of information at facsimile number (202) 646-3347 or e-mail 
address: [email protected].

    Dated: January 11, 2005.
Edward W. Kernan,
Branch Chief, Information Resources Management Branch, Information 
Technology Services Division.
[FR Doc. 05-871 Filed 1-14-05; 8:45 am]
BILLING CODE 9110-13-P