[Federal Register Volume 69, Number 203 (Thursday, October 21, 2004)]
[Notices]
[Page 61868]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 04-23519]


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DEPARTMENT OF JUSTICE

Antitrust Division


Notice Pursuant to the National Cooperative Research and 
Production Act of 1993--Interactive Advertising Bureau

    Notice is hereby given that, on September 17, 2004, pursuant to 
section 6(a) of the National Cooperative Research and Production Act of 
1993, 15 U.S.C. 4301 et seq. (``the Act''), the Interactive Advertising 
Bureau (``IAB'') has filed written notifications simultaneously with 
the Attorney General and the Federal Trade Commission disclosing (1) 
the name and principal place of business of the standards development 
organization and (2) the nature and scope of its standards development 
activities. The notifications were filed for the purpose of invoking 
the Act's provisions limiting the recovery of antitrust plaintiffs to 
actual damages under specified circumstances.
    Pursuant to section 6(b) of the Act, the name and principal place 
of business of the standards development organization is: Interactive 
Advertising Bureau, New York, NY. The nature and scope of IAB's 
standards development activities are: to develop, promulgate and 
publish voluntary consensus standards for the Internet Advertising 
industry, using procedures that incorporate the attributes of openness, 
balance of interests, due process, and appeals process, and consensus. 
The IAB sets out to organize the industry to set standards and 
guidelines that make Interactive an easier medium for agencies and 
marketers to buy and capture value from advertising.

Dorothy B. Fountain,
Deputy Director of Operations, Antitrust Division.
[FR Doc. 04-23519 Filed 10-20-04; 8:45 am]
BILLING CODE 4410-11-M