[Federal Register Volume 69, Number 162 (Monday, August 23, 2004)]
[Notices]
[Pages 51843-51844]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 04-19215]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-04-04KA]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, or to send comments 
contact Sandi Gambescia, CDC Assistant Reports Clearance Officer, 1600 
Clifton Road, MS-E11, Atlanta, GA 30333 or send an e-mail to 
[email protected].
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the

[[Page 51844]]

burden of the collection of information on respondents, including 
through the use of automated collection techniques or other forms of 
information technology. Written comments should be received within 60 
days of this notice.

Proposed Project

    Process Evaluation of CDC's Youth Media Campaign--New--National 
Center for Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC).
    Background: In FY 2001, Congress established the Youth Media 
Campaign at the Centers for Disease Control and Prevention (CDC). 
Specifically, the House Appropriations language said, ``The Committee 
believes that, if we are to have a positive impact on the future health 
of the American population, we must change the behaviors of our 
children and young adults by reaching them with important health 
messages.'' CDC's response to this mandate was to design and implement 
a mass media campaign based on social marketing principles that is 
focused on increasing physical activity levels in children ages 9 to 
13. The Campaign is based on principles that have been shown to enhance 
success, including: designing messages based on research; testing 
messages with the intended audiences; involving young people in all 
aspects of Campaign planning and implementation; and enlisting the 
involvement and support of parents and other influencers. Evaluation of 
the campaign is occurring through various process and outcome measures.
    Part of the campaign strategy is to develop materials for 
influencers and stakeholders. Influencers include teachers, coaches, 
and youth-serving organizations. Stakeholders include community 
leaders, corporate partners, and non-governmental organizations. 
Campaign planners are interested in understanding how effective the 
Campaign is in delivering the supporting message of regular youth 
physical activity to these multiple groups. This understanding will 
facilitate any strategy changes that may be necessary to increase the 
effectiveness of tools and resources to facilitate sustainability of 
the campaign.
    The Youth Media Campaign plans to conduct a process evaluation with 
convenience samples drawn from Campaign promotional requests, Campaign 
Web site/inquiries and listservs. This process evaluation will examine 
the implementation of Campaign strategies, promotions, and tools 
through community partners that directly work with youth and adult 
influencers. This process includes gathering information from 
influencers and stakeholders through: in-person and telephone 
interviews; mail surveys; focus groups; Internet online surveys; 
bounce-back Web surveys with users of Web site; and feedback forms 
included in promotional kits. Surveys will be administered beginning in 
the winter of 2005 to adult influencers, community stakeholders, and 
partners.
    The overall purpose of this process evaluation is to determine the 
extent to which the VERB campaign was implemented as planned, the 
challenges that occurred, and solutions to specific challenges. Data 
collected will assist campaign planners in refining campaign strategies 
and in developing materials. Additionally, the process evaluation will 
examine to what extent partnerships were formed and the effectiveness 
of the partnership activities. There are no costs to the respondents.

                                             Annualized Burden Table
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                                                                                      Average
                                                     Number of       Number of      burden per     Total  burden
                   Respondents                      respondents    responses per   response  (in       hours
                                                                    respondent         hrs.)
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Adult Influencers...............................           5,000               1           15/60           1,250
Community Stakeholders..........................           1,000               1           15/60             250
Focus Groups: Adult influencers.................             100               1               1             100
Focus Groups: Community Stakeholders............             100               1               1             100
                                                 -----------------
    Total.......................................  ..............  ..............  ..............           1,700
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    Dated: August 12, 2004.
Alvin Hall,
Director, Management Analysis and Services Office, Centers for Disease 
Control and Prevention.
[FR Doc. 04-19215 Filed 8-20-04; 8:45 am]
BILLING CODE 4163-18-P