[Federal Register Volume 69, Number 113 (Monday, June 14, 2004)]
[Notices]
[Pages 33025-33026]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 04-13264]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-04-65]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 498-1210.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Sandra Gambescia, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-E11, 
Atlanta, GA 30333 or send an email to [email protected]. Written comments 
should be received within 60 days of this notice.

Proposed Project

    Intimate Partner Violence (IPV) Media Campaign--Choose Respect--
New--National Center for Injury Prevention and Control (NCIPC), Centers 
for Disease Control and Prevention (CDC). Intimate partner and sexual 
violence is a significant problem in the United States.

Background

    According to the National Violence against Women Survey, an 
intimate partner physically assaults or rapes approximately 1.5 million 
women and 850,000 men in the United States each year. Many more 
individuals are subjected to threats of violence and psychological and 
emotional abuse. Alarmingly, IPV behaviors are manifested in youth 
populations. The literature suggests that attitudes and behaviors can 
be shaped and reinforced more easily and more effectively as they are 
developing in youth than after they have been firmly established. To 
begin to address IPV and sexual violence in youth populations, the 
CDC's NCIPC has developed a media campaign entitled, ``Choose 
Respect.'' The campaign targets prevailing norms that support 
victimization and perpetration of violence against women. Because 
attitudes and behaviors related to IPV begin to manifest early on, CDC 
will focus its efforts on early adolescents, and on the people who 
influence them. The goal of CDC's Media Campaign, Choose Respect, is to 
increase the social norm among adolescents that any form of violence 
between intimate partners, whether physical, verbal or sexual is 
considered inappropriate and unacceptable.
    This project will implement and evaluate a pilot version of the 
Choose Respect Campaign. The pilot campaign will target youth as the 
primary audience. Parents, teachers, and counselors will be targeted as 
secondary audiences in three market areas: Washington, DC; Austin, 
Texas; and Kansas City, Missouri. A baseline and post-campaign survey 
will be conducted with adolescents, their parents and their teachers or 
counselors to determine attitudes, beliefs and intended behaviors 
toward IPV and sexual violence both before and after implementation of 
the campaign. The baseline information collected prior to the campaign 
launch will assist CDC in tailoring the communication materials to each 
of the middle schools and community groups selected from the target 
markets. The evaluation will then utilize these baseline measures along 
with the information collected following implementation to assess the 
campaign's success at decreasing IPV-tolerant attitudes, increasing the 
identification of appropriate ways to respond in situations that could 
lead to IPV, and increasing the awareness of resources to help 
facilitate discussions about appropriate dating behavior.
    The pre-post research design of this campaign evaluation will aid 
CDC in assessing the changes in attitudes, beliefs and behaviors 
associated with the pilot campaign and will inform revision of the 
campaign materials for a future launch nationwide. There is no cost to 
respondents for any of these surveys.

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                                                                     Number of     Avg. burden/
                   Respondents                       Number of      responses/     response  (in   Total burden
                                                    respondents     respondent         hrs.)           hours
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Teachers Baseline Survey........................              75               1             1.5             113
Parents Baseline Survey.........................            1000               1           15/60             250
Adolescents Baseline Survey.....................            1000               1           45/60             750
Teachers Post-campaign Survey...................              75               1             1.5             113
Parents Post-campaign Survey....................            1000               1           15/60             250
Adolescents Post-campaign Survey................            1000               1           45/60             750
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    Dated: June 7, 2004.
Bill J. Atkinson,
Acting Director, Management Analysis and Services Office, Centers for 
Disease Control and Prevention.
[FR Doc. 04-13264 Filed 6-10-04; 8:45 am]
BILLING CODE 4163-18-P