[Federal Register Volume 69, Number 79 (Friday, April 23, 2004)]
[Notices]
[Page 22051]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 04-9232]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30Day-41-04]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 498-1210. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503 or by fax 
to (202) 395-6974. Written comments should be received within 30 days 
of this notice.
    Proposed Project: Cross-sectional Outcome Survey for Evaluation of 
the CDC Youth Media Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: ``The Committee believes that, if 
we are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages''. CDC, working 
in collaboration with federal partners, coordinated an effort to plan, 
implement, and evaluate a campaign designed to clearly communicate 
messages that will help youth develop habits that foster good health 
over a lifetime. The campaign is based on principles that have been 
shown to enhance success, including: Designing messages based on 
research; testing messages with the intended audiences; involving young 
people in all aspects of campaign planning and implementation; 
enlisting the involvement and support of parents and other influencers; 
refining the messages based on research; and measuring the effect of 
the campaign on the target audiences.
    To measure the effect of the campaign on the target audiences, CDC 
is using a longitudinal design with a telephone survey of tween and 
parent dyads (Children's Youth Media Survey and Parents' Youth Media 
Survey, OMB No. 0920-0587) that assesses aspects of the knowledge, 
attitudes, beliefs, and levels of involvement in positive and physical 
activities. The baseline survey was conducted prior to the launch of 
the campaign from April through 2002. Three thousand parent/child dyads 
(from a nationally representative sample) and 3000 parent/child dyads 
from the six ``high dose'' communities were interviewed, for a total of 
12,000 respondents. To measure the first year's effects of the 
campaign, a follow up survey was administered to the baseline 
respondents April to June 2003. The same respondents will be re-
surveyed in April to June 2004.
    In addition to the follow-up survey, a new national cross-sectional 
sample will be included in the outcome evaluation for spring 2004. The 
cross-sectional sample will serve as a bridge to future years of the 
outcome survey design, which transfers from a longitudinal to a cross-
sectional design. Use of a concurrent cross-sectional survey will 
address important design problems related to recontact respondent bias 
that can affect the results of a longitudinal survey. Thus, a telephone 
survey will be administered in spring 2004 to 2,400 parent/youth dyads 
in the new national cross-sectional sample using RDD (random digital 
dialing) methodology. This survey will occur concurrently with the 
Year-2 Follow-up Survey, and the survey instrument will be the same as 
the Year-2 Follow-up Survey. In years subsequent to 2004, YMC will 
continue to conduct cross-sectional surveys of approximately 2400 
parent/child dyads. The estimated annualized burden is 1,548 hours.

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                                                                                     Number of
                           Respondents                               Number of    responses  per  Average burden
                                                                    respondents     respondent      per response
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Screener 2004...................................................          21,052               1            1/60
YMC Cross-sectional Child 2004..................................           2,400               1           15/60
YMC Cross-sectional Parent 2004.................................           2,388               1           15/60
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    Dated: April 16, 2004.
Bill J. Atkinson,
Acting Director, Management Analysis and Services Office, Centers for 
Disease Control and Prevention.
[FR Doc. 04-9232 Filed 4-22-04; 8:45 am]
BILLING CODE 4163-18-P