[Federal Register Volume 68, Number 186 (Thursday, September 25, 2003)]
[Notices]
[Pages 55394-55395]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 03-24276]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-03-121]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer at (404) 498-1210.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24, 
Atlanta, GA 30333. Written comments should be received within 60 days 
of this notice.
    Proposed Project: Cross-sectional Outcome Survey for Evaluation of 
CDC Youth Media Campaign--New--National Center for Chronic Disease 
Prevention and Health Promotion (NCCDPHP), Centers for Disease Control 
and Prevention (CDC).
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC, working in 
collaboration with Federal partners, coordinated an effort to plan, 
implement, and evaluate a campaign designed to clearly communicate 
messages that will help youth develop habits that foster good health 
over a lifetime. The Campaign is based on principles that have been 
shown to enhance success, including: Designing messages based on 
research; testing messages with the intended audiences; involving young 
people in all aspects of Campaign planning and implementation; 
enlisting the involvement and support of parents and other influencers; 
refining the messages based on research; and measuring the effect of 
the campaign on the target audiences.
    To measure the effect of the campaign on the target audiences, CDC 
is using a longitudinal design with a telephone survey of tween and 
parent dyads (Children's Youth Media Survey and Parents' Youth Media 
Survey, OMB: 0920-0587) that assesses aspects of the knowledge, 
attitudes, beliefs, and levels of involvement in positive and physical 
activities. The baseline survey was conducted prior to the launch of 
the campaign from April through 2002. Three thousand parent/child dyads 
(from a nationally representative sample) and 3000 parent/child dyads 
from the six ``high dose'' communities were interviewed, for a total of 
12,000 respondents. To measure the first year's effects of the 
campaign, a follow up survey was administered to the baseline 
respondents April to June 2003. The same respondents will be re-
surveyed in April to June 2004.
    In addition to the follow-up survey, a new national cross-sectional 
sample will be included in the outcome evaluation for spring 2004. The 
cross-sectional sample will serve as a bridge to future years of the 
outcome survey design, which transfers from a longitudinal to a cross-
sectional design. Use of a concurrent cross-sectional survey will 
address important design problems related to re-contact respondent bias 
that can affect the results of a longitudinal survey. Thus, a telephone 
survey will be administered in spring 2004 to 2,400 parent/youth dyads 
in the new national cross-sectional sample using RDD methodology. This 
survey will occur concurrently with the Year 2 Follow-up Survey, and 
the survey instrument will be the same as the Year 2 Follow-up Survey. 
In years subsequent to 2004, YMC will continue to conduct cross-
sectional surveys of approximately 2400 parent/child dyads. There is no 
cost to respondents.

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                                                                     Number of        Average
                   Respondents                       Number of      responses/        burden/      Total  burden
                                                    respondents     respondent       response
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Tweens (9 to 13 year olds)......................            2400        1 (2004)           15/60             600
                                                            2400        1 (2005)  ..............             600
                                                            2400        1 (2006)  ..............             600
Parents.........................................            2400        1 (2004)           15/60             600
                                                            2400        1 (2005)  ..............             600
                                                            2400        1 (2006)  ..............             600
                                                 -----------------
    Total.......................................  ..............  ..............  ..............            3600
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[[Page 55395]]

    Dated: September 19, 2003.
Thomas A. Bartenfeld,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 03-24276 Filed 9-24-03; 8:45 am]
BILLING CODE 4163-18-P