[Federal Register Volume 68, Number 81 (Monday, April 28, 2003)]
[Notices]
[Page 22386]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 03-10336]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30DAY-41-03]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 498-1210. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503. Written 
comments should be received within 30 days of this notice.
    Proposed Project: Asian American Audiences Survey for the 
Evaluation of CDC's Youth Media Campaign--New--National Center for 
Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers for 
Disease Control and Prevention (CDC).
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC, working in 
collaboration with the Health Resources and Services Administration 
(HRSA), the National Center for Child Health and Human Development 
(NICHD), and the Substance Abuse and Mental Health Services 
Administration (SAMHSA), is coordinating an effort to plan, implement, 
and evaluate a campaign designed to clearly communicate messages that 
will help kids develop habits that foster good health over a lifetime. 
The Campaign will be based on principles that have been shown to 
enhance success, including: Designing messages based on research; 
testing messages with the intended audiences; involving young people in 
all aspects of Campaign planning and implementation; enlisting the 
involvement and support of parents and other influencers; tracking the 
Campaign's effectiveness and revising Campaign messages and strategies 
as needed.
    Shifts in the Asian American population are of importance to the 
campaign and CDC desires to obtain a measure of the attitudes, beliefs, 
and behaviors among Asian Americans who are exposed to the campaign 
versus those who are not exposed to the campaign. CDC is specifically 
interested in the first generation Asian American parents who speak an 
Asian language in their household and their children, ages 9-13. The 
Asian-focused marketing efforts have been targeted to four Asian 
subgroups: parents and children who speak Korean, Vietnamese, Chinese 
Cantonese, and Chinese Mandarin. CDC proposes to conduct a targeted 
survey with 600 parent/ween dyads in Los Angeles during the summer of 
2003. Computer-assisted telephone interviewing (CATI) methodology will 
be used to conduct the telephone interviews. The total annual burden 
for this data collection is 322 hours.

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                                                                                      No. of      Average burden/
                           Respondents                                No. of        responses/     response (in
                                                                    respondents     respondent        hours)
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Screening.......................................................           5,333               1            1/60
Parent Survey...................................................             800               1           10/60
Child Survey....................................................             600               1           10/60
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    Dated: April 22, 2003.
Thomas A. Bartenfeld,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 03-10336 Filed 4-25-03; 8:45 am]
BILLING CODE 4163-18-P