[Federal Register Volume 68, Number 45 (Friday, March 7, 2003)]
[Notices]
[Pages 11114-11115]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 03-5396]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30DAY-32-03]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 498-1210. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503. Written 
comments should be received within 30 days of this notice.
    Proposed Project: Outcome Follow-up Survey for CDC's Youth Media 
Campaign--New--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC).

Background

    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC, working in 
collaboration with federal partners, is coordinating an effort to plan, 
implement, and evaluate a campaign designed to clearly communicate 
messages that will help youth develop habits that foster good health 
over a lifetime. The Campaign is based on principles that have been 
shown to enhance success, including: designing messages based on 
research; testing messages with the intended audiences; involving young 
people in all aspects of Campaign planning and implementation; 
enlisting the involvement and support of parents and other influencers; 
refining the messages based on research; and measuring the effect of 
the campaign on the target audiences.
    To measure the effect of the campaign on the target audiences, CDC 
designed a baseline survey for tween and parent dyads (Children's Youth 
Media Survey and Parents' Youth Media Survey) that assessed aspects of 
the knowledge, attitudes, beliefs, and levels of involvement in 
positive activities of tweens and a parent or guardian. The baseline 
survey was conducted prior to the launch of the campaign from April 8, 
2002 through June 21, 2002. The methodology was to use a panel design 
and to survey 3000 dyads (3000 parents and 3000 tweens) from a 
nationally representative sample and to survey 3000 dyads (again 3000 
parents and 3000 tweens) from the six ``high dose'' communities for a 
total of 6000 dyads or 12,000 respondents. The survey was conducted 
using random digit dial.
    The next steps in the measurement of effects of the campaign is to 
collect follow-up data one year post baseline survey and two years post 
baseline survey. The same panel members (minus attrition) of 6000 
tween/parent dyads used in the baseline survey--nationally and in the 
six selected metropolitan areas--would be re-contacted to complete a 
survey that would be similar to that used at baseline. Items on 
campaign awareness would be added to the survey to enable segmentation 
of the respondents by awareness of the campaign. Thus, the data 
collection would be with approximately 4,200 tween/parent dyads in 
spring 2003 and 3,350 tween/parent dyads in 2004. The average 
annualized burden is 2,571 hours.

[[Page 11115]]



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                                                                                                      Average
                                                                     Number of       Number of        burden/
                           Respondents                              respondents     responses/     response  (in
                                                                                    respondent        hours)
----------------------------------------------------------------------------------------------------------------
2003:
    Screener....................................................           7,502               1            1/60
    Child.......................................................           4,242               1           20/60
    Parent......................................................           4,009               1           20/60
2004:
    Screener....................................................           4,009               1            1/60
    Child.......................................................           3,353               1           20/60
    Parent......................................................           3,247               1           20/60
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    Dated: February 28, 2003.
Thomas Bartenfeld,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 03-5396 Filed 3-6-03; 8:45 am]
BILLING CODE 4163-18-P