[Federal Register Volume 67, Number 210 (Wednesday, October 30, 2002)]
[Notices]
[Pages 66160-66161]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 02-27550]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-03-09]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of Section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 498-1210.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road,

[[Page 66161]]

MS-D24, Atlanta, GA 30333. Written comments should be received within 
60 days of this notice.
    Proposed Project: Outcome Evaluation of CDC's Youth Media Campaign: 
Follow up Survey to Baseline Data Collection--New--National Center for 
Chronic Disease Prevention and Health Promotion (NCCDPHP), Centers for 
Disease Control and Prevention (CDC).

Background

    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: ``The Committee believes that, if 
we are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages.'' CDC, working 
in collaboration with federal partners, is coordinating an effort to 
plan, implement, and evaluate a campaign designed to clearly 
communicate messages that will help youth develop habits that foster 
good health over a lifetime. The Campaign is based on principles that 
have been shown to enhance success, including: designing messages based 
on research; testing messages with the intended audiences; involving 
young people in all aspects of Campaign planning and implementation; 
enlisting the involvement and support of parents and other influencers; 
refining the messages based on research; and measuring the effect of 
the campaign on the target audiences.
    To measure the effect of the campaign on the target audiences, CDC 
designed a baseline survey for tween and parent dyads (Children's Youth 
Media Survey and Parents' Youth Media Survey) that assessed aspects of 
the knowledge, attitudes, beliefs, and levels of involvement in 
positive activities of tweens and a parent or guardian. The baseline 
survey was conducted prior to the launch of the campaign from April 8, 
2002 through June 21, 2002. The methodology was to use a panel design 
and to survey 3000 dyads (3000 parents and 3000 tweens) from a 
nationally representative sample and to survey 3000 dyads (again 3000 
parents and 3000 tweens) from the six ``high dose'' communities for a 
total of 6000 dyads or 12,000 respondents. The survey was conducted 
using random digit dial.
    The next steps in the measurement of effects of the campaign is to 
collect follow-up data one year post baseline survey and two years post 
baseline survey. The same panel members (minus attrition) of 6000 
tween/parent dyads used in the baseline survey--nationally and in the 
six selected metropolitan areas--would be re-contacted to complete a 
survey that would be similar to that used at baseline. Items on 
campaign awareness would be added to the survey to enable segmentation 
of the respondents by awareness of the campaign. Thus, the data 
collection would be with approximately 6000 tween/parent dyads in 
spring 2003 and 6000 tween/parent dyads in 2004. There is no cost to 
respondents.

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                                                        Number of
            Respondents                 Number of      responses/      Average burden/ response    Total burden
                                       respondents     respondent             (in hours)            (in hours)
----------------------------------------------------------------------------------------------------------------
Tweens (9 to 13 year olds).........            6000               2  15/60......................            3000
                                                         (1st 2003)
                                                         (2nd 2004)
Parents............................            6000               2  15/60......................            3000
                                                      (1st in 2003)
                                                      (2nd in 2004)
                                    -----------------
    Total..........................  ..............  ..............  ...........................            6000
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    Dated: October 24, 2002.
Nancy E. Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 02-27550 Filed 10-29-02; 8:45 am]
BILLING CODE 4163-18-P