[Federal Register Volume 67, Number 169 (Friday, August 30, 2002)]
[Notices]
[Page 55846]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 02-22168]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[Program Announcement USP01]


Measuring the Impact of Health Messages in United States Soap 
Operas on Foreign Audiences; Notice of Award of Funds

A. Purpose

    The Centers for Disease Control and Prevention (CDC) announces the 
award of fiscal year (FY) 2002 funds for a grant program for Measuring 
the Impact of Health Messages in U.S. Soap Operas on Foreign Audiences.
    The purpose of this program is to measure the impact of health-
related content in U.S. produced television soap operas on foreign 
audiences and assess how international viewers elicit the meaning of 
these health messages and how culturally transferable the health 
content embedded in American soaps might be. This program addresses the 
``Healthy People 2010'' focus area of Educational and Community-Based 
Programs.

B. Eligible Applicants

    Assistance is being provided only to Population Communications 
International (PCI), Studio City, California, based on submission of an 
unsolicited application. Despite the global reach and viewership of 
U.S. produced television soap operas, little research has been 
conducted that investigates international audiences' perceptions of 
American television soap operas and in particular, the impact health 
messages contained in American soap operas has on international 
viewers. As a leading proponent and practitioner of entertainment-
education methodology, PCI works with the U.S. television industry to 
encourage Hollywood television producers to incorporate health and 
population messages in their programs. PCI also works with partners in 
developing countries to produce carefully researched and culturally 
sensitive soap operas and to train selected leaders from developing 
countries in using television for social change.

C. Availability of Funds

    Approximately $187,125 is available in FY 2002. The award will 
begin on or about August 19, 2002 and will be made for a 12-month 
budget period within a project period of two years.

D. Where To Obtain Additional Information

    Business management technical assistance may be obtained from: 
Cynthia R. Collins, Lead Grants Management Specialist, International 
and Territories Acquisition and Assistance Branch, Centers for Disease 
Control and Prevention (CDC), 2920 Brandywine Road, Rm. 3000, MS/E-09, 
Atlanta, GA 30341-4146. Telephone: (770) 488-2757. Fax: (770) 488-2688. 
E-mail: [email protected].
    For program technical assistance, contact: Christine Galavotti, 
Behavioral Research Team Leader, Women's Health and Fertility Branch, 
Division of Reproductive Health, National Center for Chronic Disease 
Prevention and Health Promotion, Centers for Disease Control and 
Prevention, 4770 Buford Highway, NE., Atlanta, GA 30341-3724. Phone: 
(770) 488-6401. E-mail: [email protected].

    Dated: August 24, 2002.
Sandra R. Manning,
CGFM, Director, Procurement and Grants Office, Centers for Disease 
Control and Prevention.
[FR Doc. 02-22168 Filed 8-29-02; 8:45 am]
BILLING CODE 4163-18-P