[Federal Register Volume 67, Number 32 (Friday, February 15, 2002)]
[Notices]
[Pages 7184-7185]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 02-3730]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[60Day-02-27]


Proposed Data Collections Submitted for Public Comment and 
Recommendations

    In compliance with the requirement of section 3506(c)(2)(A) of the 
Paperwork Reduction Act of 1995 for opportunity for public comment on 
proposed data collection projects, the Centers for Disease Control and 
Prevention (CDC) will publish periodic summaries of proposed projects. 
To request more information on the proposed projects or to obtain a 
copy of the data collection plans and instruments, call the CDC Reports 
Clearance Officer on (404) 639-7090.
    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden of the 
proposed collection of information; (c) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (d) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques or other 
forms of information technology. Send comments to Anne O'Connor, CDC 
Assistant Reports Clearance Officer, 1600 Clifton Road, MS-D24, 
Atlanta, GA 30333. Written comments should be received within 60 days 
of this notice.

Proposed Project

    Process Evaluation of CDC's Youth Media Campaign--NEW--National 
Center For Chronic Disease Prevention and Health Promotion (NCCDPHP), 
Centers for Disease Control and Prevention (CDC)
    In FY 2001, Congress established the Youth Media Campaign at the 
Centers for Disease Control and Prevention (CDC). Specifically, the 
House Appropriations Language said: The Committee believes that, if we 
are to have a positive impact on the future health of the American 
population, we must change the behaviors of our children and young 
adults by reaching them with important health messages. CDC, working in 
collaboration with the Health Resources and Services Administration 
(HRSA), the National Center for Child Health and Human Development 
(NICHD), and the Substance Abuse and Mental Health Services 
Administration (SAMHSA), is coordinating an effort to plan, implement, 
and evaluate a campaign designed to clearly communicate messages that 
will help kids develop habits that foster good health over a lifetime. 
The Campaign will be based on principles that have been shown to 
enhance success, including: designing messages based on research; 
testing messages with the intended audiences; involving young people in 
all aspects of Campaign planning and implementation; enlisting the 
involvement and support of parents and other influencers; tracking the 
Campaign's effectiveness and revising Campaign messages and strategies 
as needed.
    For the Campaign to be successful, close monitoring of the 
implementation of the Campaign through process evaluation is essential. 
Campaign planners are interested in understanding how well and under 
what conditions the Campaign was implemented and the size of the 
audience that was exposed to the messages. This understanding will 
facilitate any strategy changes that may be necessary to increase the 
Campaign's effectiveness and sustainability.
    The Youth Media Campaign will conduct process evaluation with 
convenience samples during community events in up to 15 communities 
nationwide, as well as through the Campaign Web site and listservs. 
This process evaluation may include, but is not limited to, gathering 
information from tweens, parents, other teen and adult influencers, 
community stakeholders, and partners through: in-person and follow-up 
telephone interviews; intercept interviews; panels or reoccurring focus 
groups; internet online surveys; and bounce-back Web surveys with users 
of Web site. Additionally, the Youth Media Campaign process evaluation 
will examine the implementation of Campaign strategies through 
community partners. Partner process evaluation methods include, but are 
not limited to, partner reporting logs, a partner listserv reporting 
system, partner surveys, and partner interviews.
    The purpose of the process research is to determine to what extent 
the Youth Media Campaign was implemented as planned, the challenges 
that occurred and how they were addressed, in order to refine campaign 
strategies. Additionally, the process research will examine to what 
extent partnerships were formed and the effectiveness of the 
partnership activities.

----------------------------------------------------------------------------------------------------------------
                                                                     Number of    Average burden
                   Respondents                       Number of      responses/      of response    Total burden
                                                    respondents     respondent      (in hours)      (in hours)
----------------------------------------------------------------------------------------------------------------
Tweens (ages 9-13)..............................          20,000               1         \15/60\           5,000
Reoccurring tween panel(s)......................              30               4               2             240
Parents.........................................          10,000               1         \15/60\           2,500
Reoccurring parent panel(s).....................              30               4               2             240
Adult influencers...............................           7,500               1         \15/60\           1,875
Older teen influencers..........................           4,000               1         \15/60\           1,000
Community stakeholders..........................           2,000               1         \30/60\           1,000

[[Page 7185]]

 
Reoccurring community stakeholder panel(s)......              40               2               2             160
Partners/alliances..............................           2,000               6         \30/60\           6,000
                                                 -----------------
----------------------------------------------------------------------------------------------------------------


    Dated: February 8, 2002.
Julie Fishman,
Acting Deputy Director for Policy, Planning and Evaluation, Centers for 
Disease Control and Prevention.
[FR Doc. 02-3730 Filed 2-14-02; 8:45 am]
BILLING CODE 4163-18-P