[Federal Register Volume 67, Number 18 (Monday, January 28, 2002)]
[Notices]
[Page 3900]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 02-1959]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30DAY-16-02]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7090. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503. Written 
comments should be received within 30 days of this notice.
    Proposed Project: Outcome Evaluation of CDC's Youth Media 
Campaign--New--National Center for Chronic Disease Prevention and 
Health Promotion (NCCDPHP), Centers for Disease Control and Prevention 
(CDC). CDC, working in collaboration with the Health Resources and 
Services Administration (HRSA), the National Center for Child Health 
and Human Development (NICHD), and the Substance Abuse and Mental 
Health Services Administration (SAMHSA), is coordinating an effort to 
plan, implement, and evaluate a campaign designed to clearly 
communicate messages that will help kids develop habits that foster 
good health over a lifetime. The Campaign will be based on principles 
that have been shown to enhance success, including: designing messages 
based on research; testing messages with the intended audiences; 
involving young people in all aspects of Campaign planning and 
implementation; enlisting the involvement and support of parents and 
other influencers; tracking the Campaign's effectiveness and revising 
Campaign messages and strategies as needed.
    For the Campaign to be successful, a thorough understanding of 
tweens (youth ages 9-13), the health behaviors promoted, and the 
barriers and motivations for adopting and sustaining them is essential. 
Additionally, a thorough understanding of those who can influence the 
health behaviors of tweens is important. This understanding will 
facilitate the development of messages, strategies, and tactics that 
resonate with tweens, parents and other influencers.
    Research for the national and minority audience components of the 
Youth Media Campaign will identify the target audience(s) using 
standard market research techniques and will address geographic and 
demographic diversity to the extent necessary to assure appropriate 
audience representation.
    The intent of this audience research is to solicit input and 
feedback from audiences on a national level and from audiences within 
targeted populations. Information gathered from both audiences will be 
used to modify/refine and/or revise Campaign messages and strategies 
and evaluate Campaign effectiveness. The annual burden for this data 
collection is 3,584 hours.

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                                                                                     Number of    Average burden
                           Respondents                               Number of      responses/     per response
                                                                    respondents     respondent      (in hours)
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Screening.......................................................          73,885               1            1/60
Child Youth Media Survey........................................           5,939               1           10/60
Parent Youth Media Survey.......................................           6,293               1           13/60
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    Dated: January 18, 2002.
Nancy E. Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 02-1959 Filed 1-25-02; 8:45 am]
BILLING CODE 4163-18-P