[Federal Register Volume 66, Number 240 (Thursday, December 13, 2001)]
[Notices]
[Page 64435]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-30761]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30DAY-09-02]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7090. Send written 
comments to CDC, Desk Officer, Human Resources and Housing Branch, New 
Executive Office Building, Room 10235, Washington, DC 20503. Written 
comments should be received within 30 days of this notice.
    Proposed Project: NIOSH Website for Kids and Teens--New--The 
National Institute for Occupational Safety and Health (NIOSH), Centers 
for Disease Control and Prevention (CDC). The mission of the National 
Institute for Occupational Safety and Health is to promote safety and 
health at work for all people through research and prevention.
    The goal of this project is to develop a more effective means of 
communicating NIOSH occupational safety and health (OSH) information to 
youth via the NIOSH Website for Kids and Teens. NIOSH research 
indicates that approximately 80% of youths are employed at some point 
before they leave high school. Research also indicates that despite 
being prevented by child labor laws from engaging in the most dangerous 
occupations, teens have a higher rate of injury per hour worked than 
adults. Each year, 70 teens die from work injuries. Another 200,000 are 
injured on the job each year. Of these, about 100,000 are injured 
seriously enough to require emergency room treatment.
    This project will identify effective promotional methods to assure 
a high level of awareness of the NIOSH Website for Kids and Teens among 
youth and to generate a high volume of first-time visitors to the 
website. This project will also develop enhanced website content to 
increase the relevance of the NIOSH Website for Kids and Teens for the 
youth audience and to insure repeated visits to the website. The Theory 
of Planned Behavior (TPB) will be used to guide the assessment of youth 
attitudes and intentions regarding the usage of an OSH website. This 
information will be used to tailor promotional messages to increase 
their appeal to youth who report that they would not be likely to visit 
an OSH website. The effectiveness of the tailored promotional messages 
will be contrasted with that of untailored messages.
    Due to significant differences in cognitive and emotional 
development, the youth audience targeted by this study will be 
segmented into three age groups, 5-8, 9-14, and 15-19. These age groups 
roughly correspond to elementary, middle, and high school. Different 
website content will be developed for each age group.
    Since youth from rural and urban backgrounds have different 
opportunities for employment, it is expected that youth from these two 
areas will have different OSH information needs. This study will 
recruit representative samples of youth from both rural and urban 
areas. Differences found between youth from these two areas will be 
used to tailor website content for each group. The impact of this 
tailoring will be assessed by systematically matching and mismatching 
this tailored content with representative samples of youth from each 
area.
    The aims of this project will be accomplished in three phases: (1) 
Representative samples from each of three targeted age groups (5-8, 9-
14, 15-19) will be surveyed regarding their preferences for website 
content, style, promotional channels, behavioral intentions, behavioral 
norms, and perceived behavioral constraints; (2) Pretesting of enhanced 
OSH website content and format developed by this study on 
representative samples of the targeted age groups and of promotional 
materials; (3) A promotional campaign using a 3 (elementary, middle, 
and high school age groups)  x  2 (tailored promotional messages, 
untailored promotional messages)  x  2 (rural, urban) design. 
Promotional messages will be placed in venues (such as magazines or 
television programs) that have youth oriented content. The 
effectiveness of these promotional channels and messages will be 
determined by monitoring the volume of visits to the respective 
internet portal pages for the NIOSH Website for Kids and Teens. The 
total estimated burden is 3,000 hours.

----------------------------------------------------------------------------------------------------------------
                                                                                     Number of     Avg. burden/
            Type of survey                Type of  respondents       Number of      responses/     response  (in
                                                                    respondents     respondent         hrs.)
----------------------------------------------------------------------------------------------------------------
Audience Need Preference Survey.......  Elementary, and middle,              750               1               2
                                         and high school
                                         students.
Pretesting............................  Elementary, middle, and              750               1               2
                                         high school students.
----------------------------------------------------------------------------------------------------------------


    Dated: December 5, 2001.
Nancy E. Cheal,
Acting Associate Director for Policy, Planning and Evaluation, Centers 
for Disease Control and Prevention.
[FR Doc. 01-30761 Filed 12-12-01; 8:45 am]
BILLING CODE 4163-18-P