[Federal Register Volume 66, Number 128 (Tuesday, July 3, 2001)]
[Notices]
[Pages 35249-35250]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-16629]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[30DAY-39-01]


Agency Forms Undergoing Paperwork Reduction Act Review

    The Centers for Disease Control and Prevention (CDC) publishes a 
list of information collection requests under review by the Office of 
Management and Budget (OMB) in compliance with the Paperwork Reduction 
Act (44 U.S.C. Chapter 35). To request a copy of these requests, call 
the CDC Reports Clearance Officer at (404) 639-7090. Send written 
comments to CDC, Desk Officer; Human Resources and Housing Branch, New 
Executive Office Building, Room 10235; Washington, DC 20503. Written 
comments should be received within 30 days of this notice.

Proposed Project

    SAFE--Know Now--Media Campaign Evaluation--New--National Center for 
HIV, STD, and TB Prevention (NCHSTP), Centers for Disease and 
Prevention (CDC) proposes a media campaign to promote knowledge of HIV 
status, using marketing clusters to target media messages. The purpose 
of this campaign is to increase the number of HIV positive people who 
are aware of their status and are receiving appropriate medical 
treatment. It is believed that knowledge of infection will reduce risk 
behavior and medical treatment will reduce infectiousness. The Safe--
Know Now--campaign has identified segments or `clusters' of potential 
audience members based on geographic and demographic information. By 
targeting communications at these specific clusters, messages can be 
more effectively and efficiently conveyed to the proper audiences. CDC 
has utilized this approach to design media communications for target 
audiences as defined by Claritas PRIZM clusters. Beyond the immediate 
effectiveness of the campaign, the evaluation also seeks to determine 
if PRIZM targeting has proven to be an effective tool for communicating 
health messages.
    CDC will conduct an evaluation of this campaign which will target 
five Claritas PRIZM clusters that currently have the highest incidences 
of AIDS cases. This clusters include Bohemian Mix (cluster 10), Single 
City Blues (cluster 45), Hispanic Mix (cluster 46), Inner Cities 
(cluster 47), and Southside City (cluster 51). The primary method for 
data collection will be a 15-minute campaign tracking survey 
administered via telephone in three markets, including two test markets 
and one control market. The test markets will be exposed to the 
campaign materials, while the control market will not. Pre-and post-
exposure telephone surveys will be collected in each of the three 
markets, allowing comparison before and after effects of the campaign. 
Both the pre- and post-exposure market readings will be conducted with 
different samples, not with the same individuals across both waves. The 
total response burden for this data collection is 1,800 hours.

----------------------------------------------------------------------------------------------------------------
                                                                 No. of
                                                   No. of       responses     Average burden per  response  (in
                  Respondents                    respondents       per                     hours)
                                                               respondent
----------------------------------------------------------------------------------------------------------------
Telephone Survey--Pre.........................         3,600             1  15/60.
Telephone Survey--Post........................         3,600             1  15/60.
----------------------------------------------------------------------------------------------------------------



[[Page 35250]]

    Dated: June 25, 2001.
Nancy Cheal,
Deputy Director for Policy, Planning, and Evaluation, Centers for 
Disease Control and Prevention.
[FR Doc. 01-16629 Filed 7-2-01; 8:45 am]
BILLING CODE 4163-18-P