[Federal Register Volume 66, Number 113 (Tuesday, June 12, 2001)]
[Notices]
[Pages 31654-31656]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 01-14722]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention

[Program Announcement 01129]


Cooperative Agreement for the Development, Operation, and 
Evaluation of an Entertainment Education Program; Notice of 
Availability of Funds

A. Purpose

    The Centers for Disease Control and Prevention (CDC) announces the 
availability of fiscal year (FY) 2001 funds for a cooperative agreement 
program for development, operation, and evaluation of an entertainment 
education program. This program addresses the ``Healthy People 2010'' 
focus areas of Health Communications, Physical Activity and Fitness, 
HIV, Sexually Transmitted Diseases, Injury and Violence Prevention, 
Diabetes, Immunization and Infectious Diseases and Cancer.
    The overall goal of this program is to foster Hollywood leadership 
support for national public health priorities which include accurate 
depictions of science for public health action, collaborations for 
prevention, and promoting accurate depictions of healthy living at all 
stages of life.
    Specific purposes include coordinating strategic placement of 
public health storylines and messages in entertainment programming 
including daytime and prime time television dramas; enhancing disease 
prevention and promotion efforts through entertainment programming that 
reaches target audiences; providing opportunities to relate the stories 
of prevention through entertainment programming; providing public 
health education and training to entertainment industry leaders and 
creators; recognize exemplary work of entertainment; eliciting the 
coordination and cooperation of other national, public, private, and 
voluntary agencies that engage in entertainment education and 
entertainment industry activities.

B. Eligible Applicants

    Applications may be submitted by public and private nonprofit 
organizations and by governments and their agencies; that is, 
universities, colleges, research institutions, hospitals, other public 
and private nonprofit organizations, State and local governments or 
their bona fide agents, including the District of Columbia, the 
Commonwealth of Puerto Rico, the Virgin Islands, the Commonwealth of 
the Northern Mariana Islands, American Samoa, Guam, the Federated 
States of Micronesia, the Republic of the Marshall Islands, and the 
Republic of Palau, federally recognized Indian tribal governments, 
Indian tribes, or Indian tribal organizations.

C. Availability of Funds

    Approximately $300,000 is available in FY 2001 to fund one award. 
It is expected that the award will begin on or about September 30, 
2001, and will be made for a 12-month budget period within a project 
period of up to five years. Funding estimates may vary and are subject 
to change.
    Continuation awards within an approved project period will be made 
on the basis of satisfactory progress as evidenced by required reports 
and the availability of funds.
    Direct Assistance. You may request equipment as direct assistance, 
in lieu of a portion of financial assistance.

D. Program Requirements

    In conducting activities to achieve the purpose of this program, 
the recipient will be responsible for the activities under 1., below, 
and CDC will assist as requested with activities under 2.

1. Recipient Activities:

    a. Develop and coordinate technical assistance for health 
storylines in TV shows.
    Establish and maintain a resource guide for TV Writers and 
Producers which gives details of priority topics for public health 
storylines (e.g.,tip sheets for web page, CD-ROM, or binder formats).
    Target promotion of public health topics as potential storylines to 
appropriate audience segments. Evaluate audience demographics and match 
issues to audience potential of specific shows, for example, shows 
targeting youth of different age groups, shows reaching older adults, 
shows viewed primarily by women, etc.
    Use resource guide to promote priority topics for public health 
storylines and establish partnerships with entertainment industry 
writers and producers. Develop and supply as requested a subject matter 
expert list for priority issues to serve as consultants for TV writers 
and producers on an as requested basis.
    Serve as a point of contact for entertainment industry to develop 
accurate storylines on public health issues coordinating expert 
consultants as requested.
    b. Foster additional partnerships to promote Entertainment--
Education program.
    Facilitate presentations of public health topics by expert 
consultants to other entertainment industry groups, technical advisors, 
and educational consultants.
    Facilitate the development of a special advisory group from 
industry leaders to consult on best practices for improving educational 
outcomes through increasing the media awareness of America's youth.
    Coordinate recognition of shows that successfully weave public 
health messages into storylines.

2. CDC Activities:

    a. Provide, as requested, a list of public health priorities in 
terms of the scope and severity of risk and/or burden on public health.
    b. As requested, facilitate contact to experts in specific health 
areas, as well

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as health communication leaders in key public health positions.
    c. Provide, as requested, technical assistance and consultation in 
the area of program development, implementation, and health 
communication campaigns.
    d. Provide, as requested, technical assistance and consultation in 
the development of the award/recognition activity.
    e. Provide, as requested, technical assistance in defining the 
scope of activity and requests for the youth-related activities, and 
all other health-topic specific initiatives.
    f. Provide, as requested, technical assistance and direction in 
development of audience assessments using existing databases (e.g. 
Healthstyles Survey).

E. Application Content

    Use the information in the Program Requirements, Other 
Requirements, and Evaluation Criteria sections to develop the 
application content. Your application will be evaluated on the criteria 
listed, so it is important to follow them in laying out your program 
plan. The narrative should be no more than 25 double-spaced pages, 
printed on one side, with one-inch margins, and unreduced font. The 
narrative should consist of, at a minimum, a Plan, Objectives, Methods, 
Evaluation and Budget.

F. Submission and Deadline

    Application: Submit the original and two copies of PHS 5161-1 (OMB 
Number 0920-0428). Forms are available in the application kit and at 
the following Internet address: www.cdc.gov/od/pgo/forminfo.htm
    On or before July 31, 2001, submit the application to the Grants 
Management Specialist identified in the ``Where to Obtain Additional 
Information'' section of this announcement.
    Deadline: Applications shall be considered as meeting the deadline 
if they are either:
    1. Received on or before the deadline date; or
    2. Sent on or before the deadline date and received in time for 
submission to the independent review group. (Applicants must request a 
legibly dated U.S. Postal Service postmark or obtain a legibly dated 
receipt from a commercial carrier or U.S. Postal Service. Private 
metered postmarks shall not be acceptable as proof of timely mailing.)
    Late Applications which do not meet the criteria in 1. or 2. above 
will be returned to the applicant.

G. Evaluation Criteria

    Each application will be evaluated individually against the 
following criteria by an independent review group appointed by CDC.
    The application will be evaluated against the following criteria 
(maximum 100 total points):
    1. Background, Need, and Capacity (25 percent): The extent to which 
the applicant presents data and information documenting the capacity to 
accomplish the program, positive progress in related past or current 
activities or programs, and, as appropriate, need for the program. The 
extent to which the applicant demonstrates a three year history in 
conducting an Entertainment-Education program, which includes evidence 
of fruitful contacts with industry leaders, entertainment education 
scholarship and audience research.
    2. Goals and Objectives (15 percent): The extent to which the 
applicant includes goals that are relevant to the purpose of the 
proposal and feasible to accomplish during the project period, and the 
extent to which these are specific and measurable. The extent to which 
the applicant has included objectives which are feasible to accomplish 
during the budget period and project period, and which address all 
activities necessary to accomplish the purpose of the proposal.
    3. Methods and Staffing (30 percent): The extent to which the 
applicant provides: (1) a detailed description of proposed activities 
which are likely to achieve each objective and overall program goals, 
and which includes designation of responsibility for each action 
undertaken; (2) a reasonable and complete schedule for implementing all 
activities; and (3) a description of the roles of each unit, 
organization, or agency, and (4) evidence of qualifications, 
supervision, and degree of commitment of staff, organizations, and 
agencies involved in activities.
    4. Evaluation (10 percent): The extent to which the applicant 
demonstrates potential data sources for evaluation purposes and methods 
to evaluate the data sources, and documents staff availability, 
expertise, experience, and capacity to perform evaluation.
    5. Collaboration (20 percent): The extent to which relationships 
between the program and other organizations and agencies, including 
entertainment advocacy, industry groups and leaders will relate to the 
program or conduct related activities are clear, complete, and provide 
for complementary or supplementary interactions. The extent to which 
the applicant provides evidence of entertainment advisory capacity 
within an existing program.
    6. Budget and Justification (not scored): The extent to which the 
applicant provides a detailed budget and narrative justification 
consistent with stated objectives and planned program activities.

H. Other Requirements

Technical Reporting Requirements
    Provide CDC with original plus two copies of:
    1. Semiannual progress reports;
    2. Financial status report, no more than 90 days after the end of 
the budget period; and
    3. Final financial and performance reports, no more than 90 days 
after the end of the project period.
    Send all reports to the Grants Management Specialist identified in 
the ``Where to Obtain Additional Information'' section of this 
announcement.
    The following additional requirements are applicable to this 
program. For a complete description of each, see Attachment I of the 
announcement.

AR-5  HIV Program Review Panel Requirements
AR-9  Paperwork Reduction Act Requirements
AR-10  Smoke-Free Workplace Requirements
AR-11  Healthy People 2010
AR-12  Lobbying Restrictions
AR-13  Prohibition on use of CDC Funds for certain Gun Control 
Activities
AR-14  Accounting System Requirements
AR-15  Proof of Non-Profit Status

I. Authority and Catalog of Federal Domestic Assistance Number

    This program is authorized under section 311 and 1704 of the Public 
Health Service Act, [42 U.S.C. section 311 and 1704], as amended. The 
Catalog of Federal Domestic Assistance number is 93.283.

J. Where To Obtain Additional Information

    This and other CDC announcements can be found on the CDC home page 
Internet address--http://www.cdc.gov Click on ``Funding'' then ``Grants 
and Cooperative Agreements.''
    To receive additional written information and to request an 
application kit, call 1-888-GRANTS4 (1-888-472-6874). You will be asked 
to leave your name and address and will be instructed to identify the 
Program Announcement number of interest.

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    If you have questions after reviewing the contents of all the 
documents, business management technical assistance may be obtained 
from: Mattie B. Jackson, Grants Management Specialist, Grants 
Management Branch, Procurement and Grants Office, Centers for Disease 
Control and Prevention, 2920 Brandywine Road, Room 3000, Atlanta, GA 
30341-4146, Telephone number: 770-488-2696, Email address: 
[email protected].
    For program technical assistance, contact: Claudia Parvanta, Ph.D., 
Director, Division of Health Communication, Centers for Disease Control 
and Prevention, Mailstop D-25, 1600 Clifton Road, Atlanta, GA 30333, 
Telephone number: 404-639-7280, Email address: [email protected].

    Dated: June 6, 2001.
John L. Williams,
Director, Procurement and Grants Office, Centers for Disease Control 
and Prevention (CDC).
[FR Doc. 01-14722 Filed 6-11-01; 8:45 am]
BILLING CODE 4163-18-P