[Federal Register Volume 65, Number 134 (Wednesday, July 12, 2000)]
[Notices]
[Pages 43026-43027]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 00-17534]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB Review; Comment Request Pretesting of Office 
of Cancer Communications Messages

SUMMARY: Under the provisions of Section 3506(c)(2)(A) of the Paperwork 
Reduction Act of 1995, the National Cancer Institute (NCI), the 
National Institutes of Health (NIH) has submitted to the Office of 
Management and Budget (OMB) a request for review and

[[Page 43027]]

approval of the information collection listed below. This proposed 
information collection was previously published in the Federal Register 
on March 9, 2000, pages 12560-12561 and allowed 60-days for public 
comment. No public comments were received. The purpose of this notice 
is to allow an additional 30 days for public comment. The National 
Institutes of Health may not conduct or sponsor, and the respondent is 
not required to respond to, an information collection that has been 
extended, revised, or implemented on or after October 1, 1995, unless 
it displays a currently valid OMB control number.

Proposed Collection

    Title: Pretesting of Office of Cancer Communications Mesages. Type 
of Information Collection Request: Extension (OMB# 0925-0046, expires 
8/31/00). Need and Use of Information Collection: In order to carry out 
NCI's legislative mandate to educate and disseminate information about 
cancer prevention, detection, diagnosis, and treatment to a wide 
variety of audiences and organizations (e.g., cancer patients, their 
families, the general public, health providers, the media, voluntary 
groups, scientific and medical organizations), the Office of Cancer 
Communications (OCC) needs to pretests its communications strategies, 
concepts, and messages while they are under development. The primary 
purpose of this pretesting, or formative evaluation, is to ensure that 
the messages, communication materials, and information services created 
by OCC have the greatest capacity of being received, understood, and 
accepted by their target audiences. By utilizing appropriate 
qualitative and quantitative methodologies, OCC is able to (1) 
understand characteristics of the intended target audience--their 
attitudes, beliefs and behaviors--and use this information in the 
development of effective communication tools; (2) produce or refine 
messages that have the greatest potential to influence target audience 
attitudes and behavior in a positive manner; and (3) expend limited 
program resource dollars wisely and effectively. Frequency of Response: 
On occasion. Affected Public: Individuals or households; Businesses or 
other for profit; Not-for-profit institutions; Federal Government; 
State, Local or Tribal Government: Type of Respondents: Adult cancer 
patients; members of the public; health care professionals; 
organizational representatives. The annual reporting burden is as 
follows: Estimated Number of Respondents: 13,780; Estimated Number of 
Responses per Respondent: 1; Average Burden Hours Per Response: .1458; 
and Estimated Total Annual Burden Hours Requested: 2,010. There are no 
Capital Costs, Operating Costs and/or Maintenance Costs to report.

Request for Comments

    Written comments and/or suggestions from the public and affected 
agencies are invited on one or more of the following points: (1) 
Whether the proposed collection of information is necessary for the 
proper performance of the function of the agency, including whether the 
information will have practical utility; (2) The accuracy of the 
agency's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (3) Ways to enhance the quality, utility, and clarity of the 
information to be collected; and (4) Ways to minimize the burden of the 
collection of information on those who are to respond, including the 
use of appropriate automated, electronic, mechanical, or other 
technological collection techniques or other forms of information 
technology.

Direct Comments to OMB

    Written comments and/or suggestions regarding the item(s) contained 
in this notice, especially regarding the estimated public burden and 
associated response time, should be directed to the Office of 
Management and Budget, Office of Regulatory Affairs, New Executive 
Office Building, Room 10235, Washington, DC 20503, Attention: Desk 
Officer for NIH. To request more information on the proposed project or 
to obtain a copy of the data collection plans and instruments, contact 
Ellen Eisner, Communications Research Manager, Health Promotion Branch, 
OCC, NCI, NIH, Building 31, Room 10A03, 9000 Rockville Pike, Bethesda, 
MD 20892, or call non-toll free number (301) 435-7783 or E-mail your 
request, including your address to: [email protected].

Comments Due Date

    Comments regarding this information collection are best assured of 
having their full effect if received within 30-days of the date of this 
publication.

    Dated: June 29, 2000.
Reesa Nichols,
OMB Project Liaison Officer.
[FR Doc. 00-17534 Filed 7-11-00; 8:45 am]
BILLING CODE 4140-01-M