[Federal Register Volume 65, Number 52 (Thursday, March 16, 2000)]
[Notices]
[Pages 14245-14246]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 00-6431]


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DEPARTMENT OF DEFENSE

Office of the Secretary


Submission for OMB Review; Comment Request

ACTION: Notice.

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    The Department of Defense has submitted to OMB for clearance, the 
following proposal for collection of information under the provisions 
of the Paperwork Reduction Act (44 U.S.C. Chapter 35).
    Title and OMB Number: Joint Recruiting Advertising Program (JRAP); 
OMB Number 0704-0351.
    Type of Request: Reinstatement.
    Number of Respondents: 141,497.
    Responses Per Respondent: 1.
    Annual Responses: 141,497.
    Average Burden Per Response: 6 minutes.
    Annual Burden Hours: 13,239.
    Needs and Uses: Title 10, U.S. Code, Section 503, directs the 
Secretary of Defense to conduct intensive recruiting campaigns for the 
Armed Forces. In addition, the Secretary of Defense commissioned an 
independent review of military advertising. The results stress that the 
U.S. Armed Forces must find innovative ways to quickly capture and 
respond to the changing opinions and attitudes of military-eligible 
youth. The U.S. Armed Forces must continually refocus its advertising 
in this turbulent environment in order to ensure its message in timely 
and effective.
    The Joint Market Research Program (JMRP) supports recruitment 
efforts by providing quick response, short duration, polling and 
surveying of youth in the United States. The primary goal of the JMRP 
is to obtain and disseminate timely information on the attitudes, 
opinions, trends, expectations, and aspirations held by today's youth. 
This information will become the foundation from which advertising 
messages will be crafted.
    The Joint Recruiting Advertising Program (JRAP) supports Armed 
Forces recruitment efforts with cost-effective advertising. The JRAP 
ROTC Scholarship Folder, recruiting print advertisements, 
www.myfuture.com, Selective Service System Direct Mail brochures, and 
other direct mail brochures provide individuals with information about 
opportunities available in the Armed Forces. Individuals are provided 
with Business Reply Cards (BRCs) that they may voluntarily fill out to 
request additional information about the Armed Forces. When one branch 
of the Armed Forces receives a BRC, the information is promptly sent to 
the BRC respondent. The name of the BRC respondent is then added to 
mailing lists used by the Services for future mailings of Service-
related enlistment, officer, and scholarship information brochures.
    Additionally, Bates World Wide, JRAP's contracted advertising 
agency conducts short duration focus groups to obtain feedback from 
targeted populations (e.g. pre-teens, parents, teenagers, and young 
adults) concerning the marketability of television commercials and 
print advertisements. Questions are specifically targeted at the 
advertisement and no intrusive questions are asked.
    Affected Public: Individuals or Households.
    Frequency: On Occasion.
    Respondent's Obligations: Voluntary.
    OMB Desk Officer: Mr. Edward C. Springer.
    Written comments and recommendations on the proposed information 
collection should be sent to Mr. Springer at the Office of Management 
and Budget, Desk Officer for DoD, Room 10236, New Executive Office 
Building, Washington, DC 20503.
    DOD Clearance Officer: Mr. Robert Cushing.
    Written requests for copies of the information collection proposal 
should be sent to Mr. Cushing, WHS/DIOR, 1215 Jefferson Davis Highway, 
Suite 1204, Arlington, VA 22202-4302.


[[Page 14246]]


    Dated: March 10, 2000.
Patricia L. Toppings,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
[FR Doc. 00-6431 Filed 3-15-00; 8:45 am]
BILLING CODE 5001-10-M