[Federal Register Volume 64, Number 169 (Wednesday, September 1, 1999)]
[Notices]
[Pages 47812-47813]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 99-22511]


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FEDERAL EMERGENCY MANAGEMENT AGENCY


Agency Information Collection Activities: Submission for OMB 
Review; Comment Request

ACTION: Notice and request for comments.

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SUMMARY: The Federal Emergency Management Agency is submitting a 
request for review and approval of an expired information collection. 
The request is submitted under the emergency processing procedures in 
Office of Management and Budget (OMB) regulation 5 CFR 1320.13. FEMA is 
requesting that this information collection be approved by August 25, 
1999, for use through February 2000.
    FEMA plans to follow this emergency request with a request for a 3-
year approval. The request will be processed under OMB's normal 
clearance procedures in accordance with the provisions of OMB 
regulation 5 CFR 1320.10. To help us with the timely processing of the 
emergency and normal clearance submissions to OMB, FEMA invites the 
general public to comment on the proposed collection of information. 
This notice and request for comments is in accordance with the 
provisions of the Paperwork Reduction Act of 1995 (44 U.S.C. 
3506(c)(2)(A)). It also seeks comments concerning the Federal Insurance 
Administration's Cover America II Advertising campaign to conduct 
market research.

SUPPLEMENTARY INFORMATION: The National Flood Insurance Program (NFIP) 
was created by Congress in 1968 and is administered by the Federal 
Emergency Management Agency (FEMA). The Federal Insurance 
Administration (FIA) is specifically responsible for, among other 
things, the marketing of the NFIP. In response to the FEMA Director's 
goal that the FIA increase the number of people covered with flood 
insurance by 20 percent in two years, the FIA initiated ``Cover 
America'' a major, multi-year, multi-million dollar marketing and 
advertising campaign designed to increase the number of homes and 
businesses covered by flood insurance. The NFIP does not actually 
``sell'' flood insurance to consumers. Under an arrangement with the 
FIA, private insurance companies and their agents sell and service the 
vast majority of the NFIP policies. Agents write the remainder directly 
with the Government through a servicing agent.

Collection of Information

    Title. The Federal Emergency Management Agency/Federal Insurance 
Administration's Cover America II Project.
    Type of Information Collection. Reinstatement with changes.
    OMB Number: 3067-0267.
    Form Numbers. Not Applicable.
    Abstract. FEMA/FIA will conduct research with consumers, business-
owners and insurance agents to plan, implement and evaluate a 
nationwide campaign to increase awareness of the NFIP and flood 
insurance, improve attitudes about the NFIP and flood insurance, and 
increase flood insurance sales.
    Affected Public: Individuals or households, Business or other for-
profit and not for-profit institutions.

[[Page 47813]]



                                      Estimated Total Annual Burden Hours.
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                                        Number of          Response          Burden per
             FY 2000                   respondents         frequency         respondent       Total burden hours
----------------------------------------------------------------------------------------------------------------
Tracking Study (twice a year)....  1,200 consumers....               1  25 minutes.........  1000 consumers
                                   300 agents                                                250 agents.
                                   (3,000 total)
Consumer Satisfaction Study (once  900 consumers......               1  20 minutes.........  300 consumers
 a year).                          300 agents                                                100 agents.
                                   (1,200 total)
Stage I (Focus Groups)             130................               1  2 hours............  260 consumers.
 Advertising Development among
 Consumers.
Stage II Evaluating Agent          200................               1  15 minutes.........  50 Agents.
 Advertising.
Lender Survey (twice a year).....  300................               1  20 minutes.........  200 lenders.
                                   (600 total)
Radio Test (four markets)........  200................               1  5 minutes..........  68 consumers.
                                   (800 total)........
Satisfaction Study with Co-op      700................               1  10 minutes.........  117 agents.
 Insurance Agents.
Total............................  6,630..............               1  N/A................  2,345 (1,628
                                                                                              Consumers, 517
                                                                                              Agents, 200
                                                                                              Lenders)
----------------------------------------------------------------------------------------------------------------

    Estimated Cost. The total estimated costs to the Government would 
be approximately $481,150 per year with an expected 5-10% increase 
annually.

Comments

    Written comments are solicited to (a) evaluate whether the proposed 
data collection is necessary for the proper performance of the agency, 
including whether the information shall have practical utility; (b) 
evaluate the accuracy of the agency's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (c) enhance the quality, utility, and 
clarity of the information to be collected; and (d) minimize the burden 
of the collection of information on those who are to respond, including 
through the use of appropriate automated, electronic, mechanical, or 
other technological collection techniques or other forms of information 
technology, e.g., permitting electronic submission of responses. Submit 
comments to OMB within 30 days of the date of this notice. FEMA will, 
however, continue to accept comments for 60 days from the date of this 
notice.

ADDRESSES: Interested persons should submit written comments to Muriel 
B. Anderson, FEMA Information Collections Officer, Federal Emergency 
Management Agency, 500 C Street, SW, Room 316, Washington, DC 20472. 
Telephone number (202) 646-2625, FAX number (202) 646-3524, email: 
[email protected].

FOR FURTHER INFORMATION CONTACT: Contact Carolyn D. Goss, Management 
Analyst, Federal Insurance Administration, 202-646-3468 for additional 
information. Contact Ms. Anderson at (202) 646-2625 for copies of the 
proposed collection of information.

    Dated: August 17, 1999.
Reginald Trujillo,
Director, Program Services Division, Operations Support Directorate.
[FR Doc. 99-22511 Filed 8-31-99; 8:45 am]
BILLING CODE 6718-01-P