[Federal Register Volume 64, Number 109 (Tuesday, June 8, 1999)]
[Notices]
[Page 30555]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 99-14414]


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SECURITIES AND EXCHANGE COMMISSION


Issuer Delisting; Notice of Application to Withdraw from Listing 
and Registration; (e4L, Inc. (Formerly National Media Corporation), 
Common Stock, Par Value $.01) File No. 1-6715

June 1, 1999.
    e4L, Inc., formerly National Media Corporation (``Company''), has 
filed an application with the Securities and Exchange Commission 
(``Commission''), pursuant to Section 12(d) of the Securities Exchange 
Act of 1934 (``Act'') and Rule 12d2-2(d) promulgated thereunder, to 
withdraw the above specified security (``Security'') from listing and 
registration on the Philadelphia Stock Exchange, Inc. (``PHLX'' or 
``Exchange'').
    The reasons cited in the application for withdrawing the Security 
from listing and registration include the following:
    The Security has been listed for trading on the PHLX and on the New 
York Stock Exchange, Inc. (``NYSE'') The Company's headquarters were 
recently relocated from Philadelphia, Pennsylvania, to Los Angeles, 
California, following the consummation of a transaction in which an 
investor group purchased an aggregate amount of $30 million of the 
Company's securities and assumed operational control of the Company. In 
light of the fact that the Company no longer has any geographical ties 
to the Philadelphia metropolitan area, and having weighed the 
additional costs incurred by maintaining listing of the Security on 
both the PHLX and the NYSE against the additional value derived from 
such dual listings, the Board of Directors of the Company has 
determined it would be prudent to discontinue listing the Security on 
the PHLX.
    The Company has complied with Rule 809 of the Exchange by filing 
with the Exchange a certified coy of the resolutions adopted by the 
Company's Board of Directors authorizing the withdrawal of its Security 
from listing on the PHLX and by setting forth in detail to the Exchange 
the reasons for the proposed withdrawal, and the facts in support 
thereof. The Exchange has informed the Company that it has no objection 
to the withdrawal of the Company's Security from listing on the 
Exchange.
    The application refers solely to the withdrawal of the Security 
from listing on the PHLX and shall have no effect upon the continued 
listing of such Security on the NYSE. By reason of Section 12(b) of the 
Act and the rules and regulations of the Commission thereunder, the 
Company shall continue to be obligated to file reports under Section 13 
of the Act with the Commission and with the NYSE.
    Any interested person may, on or before June 22, 1999, submit by 
letter to the Secretary of the Securities and Exchange Commission, 450 
Fifth street, N.W., Washington, DC 20549-0609, facts bearing upon 
whether the application has been made in accordance with the rules of 
the Exchange and what terms, if any, should be imposed by the 
Commission for the protection of investors. The Commission, based on 
the information submitted to it, will issue an order granting the 
application after the date mentioned above, unless the Commission 
determines to order a hearing on the matter.

    For the Commission, by the Division of Market Regulation, 
pursuant to delegated authority.
Jonathan G. Katz,
Secretary.
[FR Doc. 99-14414 Filed 6-7-99; 8:45 am]
BILLING CODE 8010-01-M