[Federal Register Volume 62, Number 129 (Monday, July 7, 1997)]
[Notices]
[Pages 36295-36296]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-17621]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

National Institutes of Health


Submission for OMB review; Comment Request; Pretesting of Office 
of Cancer Communications Messages

Summary: In compliance with the requirement of Section 3506(c)(2)(A) of 
the Paperwork Reduction Act of 1995, for opportunity for public comment 
on proposed data collection projects, the National Cancer Institute 
(NCI), the National Institutes of Health (NIH) will publish periodic 
summaries of proposed projects to be submitted to the Office of 
Management and Budget (OMB) for review and approval. This proposed 
information collection was previously published in Federal Register on 
April 4, 1997, page 16168 and allowed 60-days for public comment. No 
public comments were received. The purpose of this notice is to allow 
an additional 30 days for public comment. The National Institutes of 
Health may not conduct or sponsor, and the respondent is not required 
to respond to, an information collection that has been extended, 
revised, or implemented on or after October 1, 1995, unless it displays 
a currently valid OMB control number.

Proposed Collection

    Title: Pretesting of Office of Cancer Communications Messages,
    Type of Information Collection Request: EXTENSION (OMB# 0925-0046, 
expires 8/31/97).
    Need and Use of Information Collection: In order to carry out NCI's 
legislative mandate to educate and disseminate information about cancer 
prevention, detection diagnosis, and treatment to a wide variety of 
audiences and organizations (e.g., cancer patients, their families, the 
general public, health providers, the media, voluntary groups, 
scientific and medical organizations), the Office of Cancer 
Communications (OCC) needs to pretest its communications strategies, 
concepts, and messages while they are under development. The primary 
purpose of this pretesting, or formative evaluation, is to ensure that 
the messages, communication materials, and information services created 
by OCC have the greatest capacity of being received, understood, and 
accepted by their target audiences. By utilizing appropriate 
qualitative and quantitative methodologies, OCC is able to (1) 
understand characteristics of the

[[Page 36296]]

intended target audience--their attitudes, beliefs, and behaviors--and 
use this information in the development of effective communication 
tools; (2) produce or refine messages that have the greatest potential 
to influence target audience attitudes and behavior in a positive 
manner; and (3) expend limited program resource dollars wisely and 
effectively. Frequency of Response: On occasion. Affected public: 
Individuals or households; Businesses or other for profit; Not-for-
profit institutions; Federal Government; State, Local or Tribal 
Government. Type of Respondents: Adult cancer patients; members of the 
public; health care professionals; organizational representatives. The 
annual reporting burden is as follows: Estimated Number of Respondents: 
13,780; Estimated Number of Responses per Respondent: 1; Average Burden 
Hours Per Response: .1458; and Estimated Total Annual Burden Hours 
Requested: 2,010. There are not Capital Costs, Operating Costs and/or 
Maintenance Costs to report.

Request for Comments

    Written comments and/or suggestions from the public and affected 
agencies are invited on one or more of the following points: (1) 
Whether the proposed collection of information is necessary for the 
proper performance of the function of the agency, including whether the 
information will have practical utility; (2) The accuracy of the 
agency's estimate of the burden of the proposed collection of 
information, including the validity of the methodology and assumptions 
used; (3) Ways to enhance the quality, utility, and clarity of the 
information to be collected; and (4) Ways to minimize the burden of the 
collection of information on those who are to respond, including the 
use of appropriate automated, electronic, mechanical, or other 
technological collection techniques or other forms of information 
technology.

Direct Comments to OMB

    Written comments and/or suggestions regarding the item(s) contained 
in this notice, especially regarding the estimated public burden and 
associated response time, should be directed to the: Office of 
Management and Budget, Office of Regulatory Affairs, New Executive 
Office Building, Room 10235, Washington, D.C. 20503, Attention: Desk 
Officer for NIH. To request more information on the proposed project or 
to obtain a copy of the data collection plans and instruments, contact 
Ellen Eisner, Communications Research Manager, Health Promotion Branch, 
OCC, NCI, NIH, Building 31, Room 10A03, 9000 Rockville Pike, Bethesda, 
MD 20892, or call non-toll-free number (301) 496-6667 or E-mail your 
request, including your address to [email protected].
    Comments Due Date: Comments regarding this information collection 
are best assured of having their full effect if received on or before 
August 6, 1997.

    Dated: June 30, 1997.
Nancie L. Bliss,
Project Clearance Liaison, NCI.
[FR Doc. 97-17621 Filed 7-3-97; 8:45 am]
BILLING CODE 4140-01-M