[Federal Register Volume 62, Number 127 (Wednesday, July 2, 1997)]
[Notices]
[Pages 35820-35821]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-17365]


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FEDERAL TRADE COMMISSION

[Dkt. C-3738]


Zale Corporation; Prohibited Trade Practices, and Affirmative 
Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, the 
Texas-based chain of retail jewelry stores from misrepresenting the 
composition or origin of any imitation, cultured or natural pearl 
product. The consent order requires the respondent to include a word 
such as ``artificial,'' ``imitation,'' or simulated'' in close 
proximity to any representation that an imitation pearl product 
contains pearls; and to include a word such as ``cultured'' or 
``cultivated'' in close proximity to any representation that a cultured 
pearl product contains pearls. In addition, the consent order requires 
the respondent, for three years, to make available to consumers in 
their stores an information sheet that describes the origin of 
imitation, cultured or natural pearls.

DATES: Complaint and Order issued April 28, 1997.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT: Matthew Gold, Federal Trade 
Commission, San Francisco Regional Office, 901 Market St., Suite 570, 
San Francisco, CA. 94103. (415) 356-5276.

SUPPLEMENTARY INFORMATION: On Thursday, February 20, 1997, there was 
published in the Federal Register, 62 FR 7786, a proposed consent 
agreement with analysis In the Matter of Zale Corporation, for the 
purpose of soliciting public comment. Interested parties were given 
sixty (60) days in which to submit comments, suggestions or objections 
regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form

[[Page 35821]]

contemplated by the agreement, made its jurisdictional findings and 
entered an order to cease and desist, as set forth in the proposed 
consent agreement, in disposition of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45)
Benjamin I. Berman,
Acting Secretary.
[FR Doc. 97-17365 Filed 7-1-97; 8:45 am]
BILLING CODE 6750-01-M