[Federal Register Volume 62, Number 119 (Friday, June 20, 1997)]
[Notices]
[Page 33655]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-16189]


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FEDERAL TRADE COMMISSION

[Dkt. C-3717]


World Media T.V., Inc.; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, the 
California-based advertising production and distribution corporation 
from making pain relief or pain elimination claims in infomercials for 
any device without possessing competent and reliable scientific 
evidence to support such claims and prohibits the respondent from 
representing that any endorsement or testimonial represents the typical 
experience with the product, unless the claim is substantiated or it is 
accompanied by a prominent disclaimer.

DATES: Complaint and Order issued February 25, 1997.\1\.

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, NW., Washington, DC 20580.
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FOR FURTHER INFORMATION CONTACT:
Lesley Fair, FTC/S-4002, Washington, DC 20580. (202) 326-3081.

SUPPLEMENTARY INFORMATION: On Monday, December 16, 1996, there was 
published in the Federal Register, 61 FR 66042 a proposed consent 
agreement with analysis In the Matter of Natural Innovations, Inc., et 
al./World Media T.V., Inc., for the purpose of soliciting public 
comment. Interested parties were given sixty (60) days in which to 
submit comments, suggestions or objections regarding the proposed form 
of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 97-16189 Filed 6-19-97; 8:45 am]
BILLING CODE 6750-01-M