[Federal Register Volume 62, Number 103 (Thursday, May 29, 1997)]
[Notices]
[Pages 29142-29143]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-13965]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Centers for Disease Control and Prevention


Statement of Organization, Functions, and Delegations of 
Authority

    Part C (Centers for Disease Control and Prevention) of the 
Statement of Organization, Functions, and Delegations of Authority of 
the Department of Health and Human Services (45 FR 67772-76, dated 
October 14, 1980, and corrected at 45 FR 13389-90, dated March 20, 
1997) is amended to reflect the merger of the Office of Public Affairs 
and the Office of Health Communication, Centers for Disease Control and 
Prevention (CDC) and the establishment of the Office of Communication.
    Section C-B, Organization and Functions, is hereby amended as 
follows:
    Delete the title and functional statement for the Office of Public 
Affairs (CA2).
    Delete the title and functional statement for the Office of Health 
Communication (CA3) and insert the following.
    Office of Communication (CA3). (1) Establishes, administers, and 
coordinates CDC's health communication and media relations policies in 
a manner to ensure that health communication efforts reflect the 
scientific integrity of all CDC research, programs, and activities, and 
that such information is factual, accurate, and targeted toward 
improving public heath; (2) plans, organizes, administers, and, when 
appropriate, implements CDC's communication programs consistent with 
policy direction established by the Department of Health and Human 
Services (DHHS); (3) provides leadership in the development of CDC's 
priorities, strategies, and practices for effective health 
communication and media relations; (4) provides a CDC-wide forum for 
the discussion, development, and adoption of health communication and 
media relations policies and procedures; (4) provides for the policy 
review and clearance of informational communication materials and media 
materials including press releases, press kits, talking points, and 
fact sheets; (6) provides the public, through information and media 
channels, access to information systems, services, and materials that 
support or promote the health of individuals and communities; (7) 
provides the mass media with access to subject matter experts, reports, 
and publications; (8) plans, coordinates, and conducts projects related 
to CDC-wide events and information programs for CDC personnel; (9) 
promotes, stimulates, conducts, and supports research on health 
communication topics of CDC-wide interest; (10) assists and supports 
the Centers, Institute, and Offices (CIOs) of the agency in conducting 
formative, process, and outcome research and evaluation in specific 
applications of health communication to program areas; (11) assists the 
CIOs and their constituents in identifying and building needed 
expertise and state-of-the-art technology, logistical support, and 
other capacities required for effective health communication and media 
relations; (12) promotes quality assurance in health communication 
programs, products, and initiatives; (13) systematically captures, 
assesses, and disseminates information on health communication research 
results and current or emerging trends and issues; (14) maintains 
liaison with officials from DHHS, other Federal and State public health 
agencies, and non-profit and voluntary health agencies to coordinate 
communication programs of mutual interest and concern; (15) creates and 
maintains liaison with CIOs to share information about health 
communication programs and media relations, encouraging and providing 
opportunities for CDC-wide collaboration; (16) coordinates 
implementation of the Freedom of Information Act for CDC.
    Office of the Director (CA31). (1) Advises the Director, CDC, and 
the CIO's on all matters related to health communication and media 
relations; (2) ensures that CDC communication activities follow policy 
directions established by the Assistant Secretary for Public Affairs 
(HHS); (3) develops and coordinates CDC-wide policies and plans for 
health communication and media relations; (4) provides leadership in 
the development of CDC's priorities, strategies, and practices for 
effective communication activities; (5) manages the implementation of 
the Freedom of Information Act for CDC; (6) manages periodic CDC-wide 
events; (7) manages DHHS required clearances for CDC communication 
products; (8) produces periodic reports and publications; (9) provides 
writer-editor and other technical services to OC Divisions and CDC/OD 
regarding media and public relations communication; (10) manages CDC 
communication services to the public; (11) maintains liaison with 
officials of other Federal agencies, voluntary health agencies, and 
State agencies to coordinate communication programs of mutual concern.
    Division of Health Communication (CA32). (1) Provides leadership in 
the development of CDC policy, principles, strategies, and practices 
for effective health communication; (2) provides a CDC-wide forum for 
the development of health communication policies and procedures; (3) 
promotes, stimulates, supports, and conducts research on topics of CDC-
wide interest in health communication; (4) assists CIO's in conducting 
health communication research by providing consultation and access to 
information, expertise, and related services; (5) promotes, stimulates, 
and supports evaluation of the effort, efficiency, and effectiveness of 
health communication initiatives; (6) assists CIO's and their 
constituents in identifying and building needed expertise, state-of-
the-art technology, and logistical support; (7) assists CIO's and their 
constituents in the planning, design, implementation, and evaluation of 
health communication initiatives; (8) systematically captures, 
assesses, and disseminates information on ongoing research, current 
trends, and emerging issues in health communication; (9) identifies and 
fosters collaboration with public, non-profit, and private 
organizations involved with health communication; (10) creates and 
maintains liaison with CIO's, staff offices, and other HHS agencies to 
share information about health communication activities and identify,

[[Page 29143]]

promote and implement collaborative efforts.
    Divison of Media Relations (CA33). (1) Provides leadership through 
the development of policies and practices for effective communication 
through the media; (2) develops strategies for the Director, CDC, and 
other CDC leaders in developing and disseminating information through 
the media; (3) coordinates the development and dissemination of media 
information among CIO's and between CDC and HHS; (4) assists CIO's in 
meeting their press-related needs and priorities; (5) provides training 
and technical assistance to CDC staff about media relations; (6) 
provides advice and consultation to the Director and oversight of 
crosscutting issues related to communication; (7) provides the central 
point of contact to CDC for media representatives; (8) provides timely, 
thorough, and appropriate responses to inquiries by media 
representatives; (9) employs the latest technologies to serve CDC and 
media constituents best; (10) conducts special activities to develop 
relationships with media representatives; (11) periodically assesses 
the conduct of CDC media relations activities, including feedback from 
consumers.

    Dated: May 15, 1997.
David Satcher,
Director.
[FR Doc. 97-13965 Filed 5-28-97; 8:45 am]
BILLING CODE 4160-18-M