[Federal Register Volume 62, Number 64 (Thursday, April 3, 1997)]
[Notices]
[Page 15896]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-8492]


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FEDERAL TRADE COMMISSION
[Dkt. C-3706]


Conopco, Inc.; Prohibited Trade Practices, and Affirmative 
Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, Conopco, 
Inc., a New York-based manufacturer of margarine and spreads, doing 
business as Van Den Bergh Foods Company, from misrepresenting the 
amount of fat, saturated fat, cholesterol or calories in any spread or 
margarine; and requires the respondent to have adequate scientific 
substantiation for claims that any margarine or spread reduces the risk 
of heart disease, or causes or contributes to a risk factor for any 
disease or health-related condition. In addition, the consent order 
requires, for three years, that advertisements for Promise margarine or 
spreads must include the total fat disclosure and must disclose either 
the percentage of calories derived from fat or the fact that the 
product is not low in fat.

DATES: Complaint and Order issued January 23, 1997.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street and Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT:
Anne Maher, FTC/S-4002, Washington, D.C. 20580. (202) 326-2987.

SUPPLEMENTARY INFORMATION: On Friday, November 15, 1996, there was 
published in the Federal Register, 61 FR 58562, a proposed consent 
agreement with analysis In the Matter of Conopco, Inc., for the purpose 
of soliciting public comment. Interested parties were given sixty (60) 
days in which to submit comments, suggestions or objections regarding 
the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Benjamin I. Berman,
Acting Secretary.
[FR Doc. 97-8492 Filed 4-2-97; 8:45 am]
BILLING CODE 6750-01-M