[Federal Register Volume 62, Number 64 (Thursday, April 3, 1997)]
[Notices]
[Page 15880]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-8484]


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DEPARTMENT OF DEFENSE

Office of the Secretary


Submission for OMB Review; Comment Request

ACTION: Notice.

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    The Department of Defense has submitted to OMB for clearance, the 
following proposal for collection of information under the provisions 
of the Paperwork Reduction Act (44 U.S.C. Chapter 35).
    Title and Associated Form: Marine Corps Advertising Awareness and 
Attitude Tracking Study, OMB Number 0704-0155.
    Type of Request: Revision.
    Number of Respondents: 1,400.
    Responses Per Respondent: 2.
    Annual Responses: 2,800.
    Average Burden Per Response: 21 minutes.
    Annual Burden Hours: 980.
    Needs and Uses: This collection of information will be used by the 
Marine Corps to gauge the effectiveness of current advertising 
campaigns. The study also serves as an important planning tool in 
shaping the strategy for future advertising efforts. Questions are 
posed to sixteen to nineteen year old males and females to determine 
their awareness of Marine Corps advertising.
    Affected Public: Individuals or households.
    Frequency: Semi-Annually.
    Respondent's Obligation: Voluntary.
    OMB Desk Officer: Mr. Edward C. Springer.
    Written comments and recommendations on the proposed information 
collection should be sent to Mr. Springer at the Office of Management 
and Budget, Desk Officer for DoD, Room 10236, New Executive Office 
Building, Washington, DC 20503).
    DOD Clearance Officer: Mr. Robert Cushing.
    Written requests for copies of the information collection proposal 
should be sent to Mr. Cushing, WHS/DIOR, 1215 Jefferson Davis Highway, 
Suite 1204, Arlington, VA 22202-4302.

    Dated: March 28, 1997.
Patricia L. Toppings,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
[FR Doc. 97-8484 Filed 4-2-97; 8:45 am]
BILLING CODE 5000-04-M