[Federal Register Volume 62, Number 47 (Tuesday, March 11, 1997)]
[Notices]
[Page 11201]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-6055]


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FEDERAL TRADE COMMISSION
[Dkt. C-3708]


Victoria Bie d/b/a Body Gold; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, a 
California-based dietary supplement manufacturer from making certain 
claims for dietary supplements, without competent and reliable 
scientific evidence to support them; from misrepresenting the results 
of any test, study or research; and from representing that any 
testimonial or endorsement is the typical experience of users of the 
advertised product, unless the claim is substantiated or the respondent 
discloses the generally expected results clearly and prominently.

DATES: Complaint and Order issued January 22, 1997.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, NW., Washington, DC 20580.
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FOR FURTHER INFORMATION CONTACT:
Sohni Bendiks, Federal Trade Commission, Denver Regional Office, 1961 
Stout St., Suite 1523, Denver, Co. 80294. (303) 844-3923.

SUPPLEMENTARY INFORMATION: On Friday, November 15, 1996, there was 
published in the Federal Register, 61 FR 58559, a proposed consent 
agreement with analysis In the Matter of Victoria Bie d/b/a Body Gold, 
for the purpose of soliciting public comment. Interested parties were 
given sixty (60) days in which to submit comments, suggestions or 
objections regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 97-6055 Filed 3-10-97; 8:45 am]
BILLING CODE 6750-01-M