[Federal Register Volume 62, Number 45 (Friday, March 7, 1997)]
[Notices]
[Page 10545]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-5652]


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DEPARTMENT OF DEFENSE

Office of the Secretary


Submission for OMB Review; Comment Request

ACTION: Notice.

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    The Department of Defense has submitted to OMB for clearance, the 
following proposal for collection of information under the provisions 
of the Paperwork Reduction Act (44 U.S.C. Chapter 35).
    Title and OMB Control Number: Navy Advertising Effectiveness Study 
(NAES); OMB Control No. 0703-0032.
    Type of Request: Revision of a Currently Approved Collection.
    Number of Respondents: 2,000.
    Responses Per Respondent: 1.
    Annual Responses: 2,000.
    Average Burden Per Response: 30 minutes.
    Annual Burden Hours: 1,000 hours.
    Needs and Uses: This collection of information measures advertising 
effectiveness and provides data for strategies to be used in 
advertising. This information is used by the Navy Recruiting Command to 
determine management decisions on objectives and strategies of 
advertising, media selection, and the evaluation of the advertising and 
recruiting process.
    Affected Public: Individuals or households.
    Frequency: Annually.
    Respondent's Obligation: Voluntary.
    OMB Desk Officer: Mr. Edward C. Springer.
    Written comments and recommendations on the proposed information 
collection should be sent to Mr. Springer at the Office of Management 
and Budget, Desk Officer for DoD, Room 10236, New Executive Office 
Building, Washington, DC 20503.
    DOD Clearance Officer: Mr. Robert Cushing.
    Written requests for copies of the information collection proposal 
should be sent to Mr. Cushing, WHS/DIOR, 1215 Jefferson Davis Highway, 
Suite 1204, Arlington, VA 22202-4302.

    Dated: March 4, 1997.
Patricia L. Toppings,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
[FR Doc. 97-5652 Filed 3-6-97; 8:45 am]
BILLING CODE 5000-04-M