[Federal Register Volume 62, Number 21 (Friday, January 31, 1997)]
[Page 4769]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-2443]


[Dkt. C-3660]

NW Ayer, Inc.; Prohibited Trade Practices, and Affirmative 
Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.


SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition., this consent prohibits, among other things, the New York-
based advertising agency from misrepresenting the absolute or 
comparative amount of cholesterol, total fat, saturated fat, or any 
other fatty acid in eggs or in any meat, dairy, or poultry product, and 
from misrepresenting the existence or results of any test or study.

DATES: Complaint and Order issued May 31, 1996.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.

Washington, D.C. 20580. (202) 326-3087.

SUPPLEMENTARY INFORMATION: On Tuesday, March 26, 1996, there was 
published in the Federal Register, 61 FR 13202, a proposed consent 
agreement with analysis In the Matter of NW Ayer, Inc., for the purpose 
of soliciting public comment. Interested parties were given sixty (60) 
days in which to submit comments, suggestions or objections regarding 
the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
[FR Doc. 97-2443 Filed 1-30-97; 8:45 am]