[Federal Register Volume 62, Number 21 (Friday, January 31, 1997)]
[Page 4769]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 97-2442]

[[Page 4769]]


[Dkt. C-3657]

Mrs. Fields Cookies, Inc.; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.


SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, the 
Utah-based corporation from misrepresenting the fat, saturated fat, 
cholesterol or caloric content of baked food products.

DATES: Complaint and Order issued May 13, 1996.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.

Phoebe Morse, Federal Trade Commission, Boston Regional Office, 101 
Merrimac Street, Suite 810, Boston, MA. 02114-4719. (617)424-5960.

SUPPLEMENTARY INFORMATION: On Wednesday, March 6, 1996, there was 
published in the Federal Register, 61 FR 8939, a proposed consent 
agreement with analysis In the Matter of Mrs. Fields Cookies, Inc., for 
the purpose of soliciting public comment. Interested parties were given 
sixty (60) days in which to submit comments, suggestions or objections 
regarding the proposed form of the order. No comments having been 
received, the Commission has ordered the issuance of the complaint in 
the form contemplated by the agreement, made its jurisdictional 
findings and entered an order to cease and desist, as set forth in the 
proposed consent agreement, in disposition of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
[FR Doc. 97-2442 Filed 1-30-97; 8:45 am]