[Federal Register Volume 61, Number 252 (Tuesday, December 31, 1996)]
[Notices]
[Page 69100]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-33287]


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FEDERAL TRADE COMMISSION
[Dkt. C-3680]


Young & Rubicam Inc.; Prohibited Trade Practices, and Affirmative 
Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, a New 
York-based advertising agency from making any pollution-removal claims 
for Ford Motor Company's MicronAir Filtration System or any similar 
cabin air filtration system, unless such representations are true and 
the respondent possesses reliable and competent scientific evidence to 
substantiate such representations.

DATES: Complaint and Order issued August 22, 1996.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT: Linda Badger, Federal Trade 
Commission, San Francisco Regional Office, 901 Market Street, Suite 
570, San Francisco, CA 94103, (415) 356-5270.

SUPPLEMENTARY INFORMATION: On Thursday, April 18, 1996, there was 
published in the Federal Register, 61 FR 16922, a proposed consent 
agreement with analysis In the Matter of Young & Rubicam Inc., for the 
purpose of soliciting public comment. Interested parties were given 
sixty (60) days in which to submit comments, suggestions or objections 
regarding the proposed form of the order.
    A comment was filed and considered by the Commission. The 
Commission has ordered the issuance of the complaint in the form 
contemplated by the agreement, made its jurisdictional findings and 
entered an order to cease and desist, as set forth in the proposed 
consent agreement, in disposition of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45)
Benjamin I. Berman,
Acting Secretary.
[FR Doc. 96-33287 Filed 12-30-96; 8:45 am]
BILLING CODE 6750-01-M