[Federal Register Volume 61, Number 193 (Thursday, October 3, 1996)]
[Notices]
[Page 51690]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-25269]


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DEPARTMENT OF DEFENSE

Department of the Navy


Notice of Proposed Information Collection; Navy Recruiting 
Command

SUMMARY: In compliance with Section 3506(c)(2)(A) of the Paperwork 
Reduction Act of l995, the Navy Recruiting Command announces the 
proposed extension of a previously approved public information 
collection and seeks public comment on the provisions thereof. Comments 
are invited on: (a) Whether the proposed collection of information is 
necessary for the proper performance of the functions of the agency, 
including whether the information shall have practical utility; (b) the 
accuracy of the agency's estimate of the burden of the proposed 
information collection; (c) ways to enhance the quality, utility, and 
clarity of the information to be collected; and (d) ways to minimize 
the burden of the information collection on respondents, including 
through the use of automated collection techniques or other forms of 
information technology.

DATES: Consideration will be given to all comments received by December 
2, 1996.

ADDRESSES: Written comments and recommendations on the proposed 
information collection should be sent to Commander, Navy Recruiting 
Command (Code 10D), 801 N. Randolph Street, Arlington, VA 22203.

FOR FURTHER INFORMATION CONTACT: To request more information on this 
proposed information collection or to obtain a copy of the proposal and 
associated collection instruments, please write to the above address, 
or call Mrs. Lambert at (703) 696-4185.

TITLE AND OMB NUMBER: Navy Advertising Effectiveness Study (NAES); OMB 
Control Number 0703-0032.

NEEDS AND USES: The Navy Advertising Effectiveness Study measures 
advertising effectiveness and provides data for strategies to be used 
in advertising. This information is used to determine management 
decisions on objectives and strategies of advertising, media selection, 
and the evaluation of the advertising and recruiting process.
    Affected Public: Individuals or Households; Annual Burden Hours: 
500; Number of Respondents: 1,000; Responses per Respondent: 1; Average 
Burden per Response: 30 minutes; Frequency: Semi-annually.

SUPPLEMENTARY INFORMATION: The Navy Advertising Effectiveness Study 
will be used by the Navy Recruiting Command to provide the Navy with a 
tailored tool for the allocation of resources, management decisions on 
objectives and strategies of advertising, operating guidelines on media 
selection, reach, frequency, copy content, market penetration and 
evaluation of the advertising and recruiting process.

    Dated: September 20, 1996.
D.E. Koenig, Jr.,
LCDR, JAGC, USN, Federal Register Liaison Officer.
[FR Doc. 96-25269 Filed 10-2-96; 8:45 am]
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