[Federal Register Volume 61, Number 119 (Wednesday, June 19, 1996)]
[Notices]
[Page 31117]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-15484]



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FEDERAL TRADE COMMISSION
[Dkt. C-3637]


BBDO Worldwide, Inc.; Prohibited Trade Practices, and Affirmative 
Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent Order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, a New 
York advertising firm from misrepresenting the amount of fat, calories, 
or cholesterol in any frozen yogurt, any frozen sorbet, and most ice 
cream products. This action stems from the firm's role in developing 
certain advertisements for Haagen-Dazs frozen yogurt products.

DATES: Complaint and Order issued January 24, 1996.\1\

    \1\ Copies of the Complaint and the Decision and Order are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.
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FOR FURTHER INFORMATION CONTACT:
Anne Maher, FTC/S-4002, Washington, D.C. 20580. (202) 326-2987.

SUPPLEMENTARY INFORMATION: On Friday, October 27, 1995, there was 
published in the Federal Register, 60 FR 55031, a proposed consent 
agreement with analysis In the Matter of BBDO Worldwide, Inc., for the 
purpose of soliciting public comment. Interested parties were given 
sixty (60) days in which to submit comments, suggestions or objections 
regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-15484 Filed 6-18-96; 8:45 am]
BILLING CODE 6750-01-M