[Federal Register Volume 61, Number 75 (Wednesday, April 17, 1996)]
[Notices]
[Pages 16794-16795]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 96-9419]



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[[Page 16795]]


FEDERAL TRADE COMMISSION
[Dkt. C-3622]


J. Walter Thompson USA, Inc.; Prohibited Trade Practices, and 
Affirmative Corrective Actions

AGENCY: Federal Trade Commission.

ACTION: Consent order.

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SUMMARY: In settlement of alleged violations of federal law prohibiting 
unfair or deceptive acts or practices and unfair methods of 
competition, this consent order prohibits, among other things, a New 
York-based advertising agency, which prepared advertisements for Jenny 
Craig, Inc., from claiming that any weight-loss program is recommended, 
approved, or endorsed by any person, group, or other entity, unless it 
possesses and relies upon competent and reliable scientific evidence to 
substantiate the representation. In addition, the consent agreement 
prohibits the respondent from misrepresenting the existence, results, 
or interpretations of any test, study, or survey.

DATES: Complaint and Order issued October 20, 1995.\1\

    \1\ Copies of the Complaint, the Decision and Order, and 
statements by Commissioners Azcuenaga, Starek and Varney are 
available from the Commission's Public Reference Branch, H-130, 6th 
Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580.

FOR FURTHER INFORMATION CONTACT: David Newman, Federal Trade 
Commission, San Francisco Regional Office, 901 Market St., Suite 570, 
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San Francisco, CA. 94103. (415) 744-7920.

SUPPLEMENTARY INFORMATION: On Wednesday, August 2, 1995, there was 
published in the Federal Register, 60 FR 39396, a proposed consent 
agreement with analysis In the Matter of J. Walter Thompson USA, Inc., 
for the purpose of soliciting public comment. Interested parties were 
given sixty (60) days in which to submit comments, suggestions or 
objections regarding the proposed form of the order.
    No comments having been received, the Commission has ordered the 
issuance of the complaint in the form contemplated by the agreement, 
made its jurisdictional findings and entered an order to cease and 
desist, as set forth in the proposed consent agreement, in disposition 
of this proceeding.

(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 
38 Stat. 719, as amended; 15 U.S.C. 45, 52)
Donald S. Clark,
Secretary.
[FR Doc. 96-9419 Filed 4-16-96; 8:45 am]
BILLING CODE 6750-01-M